Video conversations, podcast episodes, and bold takes on the world of CRE Marketing

CREview Ep. 68 | Why Commercial Real Estate Firms Need Better Systems

Digital transformation in CRE isn't about buying more software—it's about every person in your company defaulting to a tech-first way of solving problems.

CREview Ep. 67 | Is Organic Social Media Worth It for Commercial Real Estate Marketing?

Organic social in CRE only works when it earns trust and adds real value—not when it's just noise for the sake of staying visible.

CREview Ep. 66 | Marketing Templates: Smart Scale or Brand Killer?

Templates make CRE marketing faster—but a badly designed template just multiplies bad design across everything your brand puts out.

CREview Ep. 65 | Wining Office Tenants in a High Vacancy Market

With US office vacancy at a record 21%, winning tenants now comes down to storytelling and experience, not just listing square footage.

CREview Ep. 64 | Increase Your CRE Lead Pipeline Using the Traffic You Already Have

Real pipeline growth doesn't come from more ad spend—it comes from fixing the friction points in the journey you already have traffic going through.

CREview Ep. 63 | Five Ways to Get Better Qualified CRE Leads

Buyers build their shortlist before they ever contact you—miss any of five key things, and you're eliminated before the conversation even starts.

CREview Ep. 62 | The 2026 Marketing Algorithm Shifts CRE Firms Cannot Ignore

Every major platform's 2026 algorithm is optimizing for one thing: how long they can keep someone's attention—and CRE content needs to adapt or get buried.

CREview Ep. 61 | The 7 AI Visibility Secrets Every CRE Company Needs

After a thousand hours testing AI visibility, these are the seven concrete things that actually got a commercial real estate brand noticed by AI tools.

CREview Ep. 60 | Here's How Everything in CRE Just Changed

80% of buyers now research invisibly before ever reaching out—consideration, not leads, is becoming the metric that actually matters.

CREview Ep. 59 | CRE Marketing Tactics You Absolutely Must Do

Heading into 2026, these are the tactics Josh and Dylan consider genuinely essential for CRE marketing—not just nice-to-haves.

CREview Ep. 58 | 5 Proven Ways to Show ROI in your CRE Marketing

The number one struggle CRE marketers report isn't leads or content—it's proving that marketing actually drives revenue.

CREview Ep. 57 | The Future of Lead Generation in Commercial Real Estate

The old-school contact form is dying—not because leads matter less, but because buyers want control over when and how they're contacted.

CREview Ep. 56 | Why CRE Firms Can’t Afford to Ignore Content Marketing

Content marketing isn't a buzzword—it's the long game that generates roughly 3x more leads than outbound, and CRE companies can't afford to skip it anymore.

CREview Ep. 55 | CRE Marketing: Build your Brand or Chase Leads?

Should a CRE company chase deals or build its brand? Josh and Dylan take opposite sides of the debate—and land on a surprisingly practical answer.

CREview Ep. 54 | Why Engagement Is the Only CRE Metric That Matters

Views and followers look good on a dashboard, but engagement is the only social metric that actually signals someone is ready to act.

CREview Ep. 53 | Why The CRE User Journey Is Changing

YouTube's new shoppable stickers are a small feature, but they point to a bigger shift: platforms are racing to make the buyer journey as frictionless as possible.

CREview Ep. 52 | The New Rules of CRE Marketing: From Google to ChatGPT

AI Overviews are the new SEO battleground—but Google's core business model of ads isn't going anywhere, it's just adding a new layer on top.

CREview Ep. 51 | The CRE Leasing Funnel Is Broken: Here’s How to Fix It

Property owners often have zero visibility into what brokers are actually doing with their leads—and that lack of transparency is quietly costing everyone deals.

CREview Ep. 50 | Top 5 CRE Marketing Mistakes (and How to Fix Them)

Three things separate a listing that gets noticed from one that gets scrolled past: strong visuals, smart SEO, and actually reading your analytics.

CREview Ep. 49 | Short-Form Video in CRE Marketing: Why It’s Taking Over

Storytelling, not short-form video or AR gimmicks, is the marketing trend Josh and Dylan are genuinely excited about heading into 2025.

CREview Ep. 48 | The Most Important CRE Marketing Trend

Whatever platform you're on, whatever AI tools you use, one thing determines success in 2025: authenticity.

CREview Ep. 47 | Free Courses Every CRE Marketer Should Take

A rundown of free courses—from Google Analytics to LinkedIn advertising—that Josh and Dylan actually recommend for leveling up a CRE marketing career.

CREview Ep. 46 | Most Common Marketing Questions Answered (from Reddit)

Josh and Dylan answer eight real marketing questions pulled straight from Reddit—covering KPIs, video, brand identity, and AI.

CREview Ep. 45 | Using AI to Enhance CRE Marketing

After a year of using AI daily, the biggest lesson Josh and Dylan learned: use it to enhance your role, never to replace your own expertise.

CREview Ep. 44 | Best Inbound Marketing Strategies for Brokerages

Inbound marketing is building the most beautiful lemonade stand—so good that people walk in on their own, instead of shouting at them through a megaphone.

CREview Ep. 43 | CRE Acquisitions Marketing Guide: Strategies That Work

Attracting the right investor to an acquisition starts with knowing exactly who you're targeting—then building a website, content, and outreach around exactly what they need to hear.

CREview Ep. 42 | How to Uncover CRE Competitors’ Ad Tactics

Understanding exactly what your competitors are doing—their ads, SEO keywords, and content—is one of the most underused ways to grow market share.

CREview Ep. 41 | How To Plan Your CRE Marketing Strategy for 2024

Before planning next year's marketing, Josh and Dylan say the real first step is honestly reviewing what did and didn't work this year.

CREview Ep. 40 | 5 CRE Marketing Trends That Will Define 2024

Five marketing trends Josh and Dylan are watching for CRE going into 2024: AI, first-party data, video dominance, privacy, and SEO's shift into video-search platforms.

CREview Ep. 39 | Social Media Trends: What CRE Marketers Need to Know

From X's rocky rebrand to TikTok's new text posts to LinkedIn's suspiciously perfect engagement reports, Josh and Dylan break down the latest platform changes.

CREview Ep. 38 | 15 Video Marketing Techniques for Commercial Real Estate

A rundown of practical video content ideas for CRE brokers—from client interviews to listing walkthroughs—that build credibility without needing expensive production.

CREview Ep. 37 | Duke Long: The Godfather of CRE Social Media

Duke Long built his commercial real estate following over a decade of unfiltered, controversial commentary—and has strong opinions on why most CRE marketing content is still boring.

CREview Ep. 36 | Influencer Marketing in CRE: A Beginner’s Guide to Success

Influencer marketing has barely touched commercial real estate—which means the opportunity for early movers is enormous.

CREview Ep. 35 | How to Become a Commercial Real Estate Influencer ft. Max Fisher

Max Fisher closes 70+ industrial real estate deals a year, almost entirely from inbound leads generated by TikTok and Google—no cold calling required.

CREview Ep. 34 | How to Create B2B Campaigns That Actually Win in CRE

Josh interviews Dylan on the award-winning campaign that took a new CRE tech company from zero brand awareness to nearly double its lead target in year one.

CREview Ep. 33 | ChatGPT for Real Estate: 4 Hacks for CRE Professionals

ChatGPT reached a million users in just five days—Josh and Dylan break down four practical, early ways to use it in commercial real estate.

CREview Ep. 32 | Commercial Real Estate Content Creation ft. Eddie Gonzalez

Eddie Gonzalez built a following doing "Tub Talk"—literally discussing commercial real estate from his bathtub—and it's generated real, qualified leads, including from a 70-year-old doctor.

CREview Ep. 31 | Real Estate Marketing in a Recession: How to Stay Ahead

Cutting marketing during a downturn feels safe—but Josh and Dylan argue it's exactly when competitors who stay visible pull ahead.

CREview Ep. 30 | Real Estate Marketing & CRMs: Managing Clients Effectively

A CRM isn't just admin software—it's the connective tissue that lets marketing and sales actually see what's working and what isn't.

CREview Ep. 29 | Content Marketing for Real Estate ft. Kyle Inserra

Kyle's advice for CRE professionals scared to start creating content: document, don't create—and stop worrying about ROI before you've even tried.

CREview Ep. 28 | Photography Tips For Marketing Commercial Real Estate Properties

Not every listing needs professional photography—Josh and Dylan break down when the investment is worth it, and when a decent phone photo is genuinely fine.

CREview Ep. 27 | SEO Guide for Commercial Real Estate Professionals

SEO for commercial real estate comes down to a natural advantage: searches are already hyper-specific by location and property type—use that.

CREview Ep. 26 | How to Create Original Content That Stands Out in CRE

You don't need to be a natural on camera—Josh and Dylan break down three real examples showing different ways to get comfortable creating video content.

CREview Ep. 25 | Cold Emailing in CRE: The Unsolicited Pic of Marketing

Cold emails are the hardest outreach method to get a reply from—but even ignored ones quietly build brand awareness over time.

CREview Ep. 24 | Timelapse Videos for Real Estate: When & How to Use Them

Time-lapse video is one of the most engaging content formats in CRE, but it only works if you commit to planning it from day one of construction.

CREview Ep. 23 | Are Animated Videos Worth It for CRE Marketing?

Animated explainer videos work brilliantly for B2B commercial real estate, but Josh and Dylan argue they're a reward for proven ROI, not a starting investment.

CREview Ep. 22 | LinkedIn Engagement Myths: Exposing the Fake Metrics

Suspiciously high, unexplained engagement from spam accounts led Josh to question whether LinkedIn is artificially inflating engagement numbers on paid content.

CREview Ep. 21 | Catfishing in CRE Marketing: Why Fake Content Backfires

Should you heavily edit property photos to attract more inquiries? Josh and Dylan debate listing 'catfishing' and land on why honest storytelling wins.

CREview Ep. 20 | How to Be More Creative in Real Estate Marketing

Commercial real estate marketing is broadly boring, and Josh and Dylan argue that using metaphors and analogies to explain hard-to-grasp B2B concepts is the fix.

CREview Ep. 19 | What to Do When the Commercial Real Estate Market Is Down

When the economy turns negative, should your marketing message follow suit? Josh and Dylan argue the real answer is simply better, more honest content.

CREview Ep. 18 | Instagram Video Views: Reel or Fake?

A Reels video with double the likes of its actual view count raised a red flag, leading Josh and Dylan to question whether Instagram's engagement can be trusted.

CREview Ep. 17 | Twitter Marketing Lessons for CRE: A Heartbreak Story

A small minority of users produce nearly all Twitter activity, and Josh and Dylan argue most CRE companies should stop investing time in original Twitter content.

CREview Ep. 16 | How to Create Better Digital Content for CRE Marketing

Turning a basic static post into a simple motion video is easier than it looks, and account manager Kate breaks down the actual process step by step.

CREview Ep. 15 | TikTok for Real Estate Leasing: Does It Actually Work?

A basic, unpolished TikTok video about converting a distressed retail space into warehouses earned 17,500 likes, proof that storytelling beats production value.

CREview Ep. 14 | Drone Content in Real Estate: How to Elevate Listings

Drone footage elevates commercial real estate content dramatically, but Josh and Dylan warn against buying a cheap drone after losing one to the wind.

CREview Ep. 13 | ICSC 2022 Marketing Review: Who Did It Best?

JLL put its logo on the entire side of a Las Vegas hotel at ICSC 2022, and Josh and Dylan break down what made their conference marketing stand out.

CREview Ep. 12 | LoopNet Marketing Audit: What CRE Marketers Can Learn

LoopNet's Instagram account skips the corporate feel entirely, and Josh and Dylan give it a rare high score for professional photography and clean design.

CREview Ep. 11 | Big Firms, Low Engagement: What CBRE’s Content Gets Wrong

CBRE has nearly a million LinkedIn followers but surprisingly low engagement, and Josh and Dylan argue even industry giants aren't immune to boring content.

CREview Ep. 10 | Stop Using Acronyms: Why CRE Audiences Tune Out

A listing packed with confusing acronyms like 'VPD' got Josh and Dylan's lowest content score yet, a reminder that not everyone speaks your shorthand.

CREview Ep. 9 | Best LinkedIn Content for Commercial Real Estate Marketing

Josh and Dylan screen-record an honest LinkedIn scroll to see what actually catches a marketer's eye, and what gets scrolled straight past.

CREview Ep. 8 | Fake CRE Influencers: How to Avoid the Bots

Copy-pasted articles shared by dozens of accounts with identical wording tipped off Josh and Dylan to what looks like fake, coordinated influencer marketing.

CREview Ep. 7 | When CRE Brands Should Speak Up on World Events

When JLL posted a vague statement about their Russia ties during the Ukraine war, Josh and Dylan questioned whether corporate brands should weigh in on world events.

CREview Ep. 6 | Using Video to Deliver Value to Your Real Estate Audience

A broker explaining leasing jargon directly on camera earned high marks from Josh and Dylan, proof that educational, face-to-camera content builds real credibility.

CREview Ep. 5 | How Brokers Can Create Content That Builds Their Brand

A broker's vertical story-format post announcing a closed deal earned praise for authenticity, even with a lower score for format and missing audio.

CREview Ep. 4 | Best & Worst Soundtracks for CRE Marketing Videos

A stunning drone-shot property video was undercut by a jarring, nature-documentary-style soundtrack that pulled Josh and Dylan's attention the wrong way.

CREview Ep. 3 | Real Estate Listing Photography: How to Spot the Flaws

A warehouse listing relying on a single, unremarkable photo earned a low score, and Josh and Dylan argue even a basic listing deserves more than one image.

CREview Ep. 2 | How To Up Your CRE Marketing Skills

A confident, well-shot one-minute walkthrough earned praise for execution, but only six LinkedIn engagements, proof organic reach alone isn't enough.

CREview Ep. 1 | Why Most CRE Content Fails: A Brutally Honest Review