CREview Ep. 16
How to Create Better Digital Content for CRE Marketing
Josh and Dylan bring in account manager Kate to explain how to turn basic static content into engaging motion video, even without a big production budget.
Key Takeaways
Turning a static image post into a simple motion video is far less difficult than it looks, especially with brand templates in place.
Start any content brief with inspiration research, looking at what similar accounts or companies are already doing well.
Copy needs to be intriguing and immediately clear about what a property is for, since scrollers won't stick around to figure it out.
Building brand templates upfront takes more effort initially but makes ongoing content production much faster.
Accessible tools like Canva are enough to create effective motion content, without needing advanced software like Photoshop or After Effects.
Frequently Asked Questions
Add simple motion to existing static images using accessible design tools, once you've selected the best images and written clear, intriguing copy.
No, tools like Canva are sufficient for creating effective motion-based content, without requiring advanced editing software.
Research inspiration from similar accounts or companies to establish a clear direction before starting the actual content creation.
Setting up templates with consistent fonts, colors, and layouts upfront requires more initial effort but makes ongoing content production significantly faster.
Looking at what similar accounts or companies are already doing well helps establish a clear creative direction before starting production.
What the property is actually for, whether lease, sale, or another use, since scrollers won't stop to figure it out themselves.
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