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WE'RE BIG FANS OF THE WRITTEN WORD...
...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!
Your ICSC Las Vegas 2025 Last-Minute Marketing Checklist
By now, the flights are booked, the booth’s been paid for, and your team has already argued over who gets the good hotel room. Classic ICSC.
At this point, the planning phase is mostly done, and if we’re being honest, most of what you’ve read about “how to prepare for ICSC” feels like advice that would've been helpful… about 3 months ago.
Walter Fitzgerald
6 min read
Introducing the 2025 Commercial Real Estate Digital Advertising Benchmarks Report
A data-driven guide to digital advertising performance in commercial real estate. By Walter Fitzgerald * A note on the author: At 83...
Mark Kalkwarf
5 min read
The Best Platforms for Commercial Real Estate Advertising
By Walter Fitzgerald * A note on the author: At 83 years old, Walter isn’t your typical copywriter—and that’s exactly why we love him....
Walter Fitzgerald
8 min read
How To Build A Winning Commercial Real Estate Marketing Strategy In 2025
By Walter Fitzgerald * A note on the author: At 83 years old, Walter isn’t your typical copywriter—and that’s exactly why we love him....
Walter Fitzgerald
8 min read
How to Attract Tenants for Commercial Property Using Organic Digital Marketing
By Walter Fitzgerald * A note on the author: At 83 years old, Walter isn’t your typical copywriter—and that’s exactly why we love him....
Walter Fitzgerald
12 min read
How to Attract Commercial Tenants Using Paid Media
By Walter Fitzgerald * A note on the author: At 83 years old, Walter isn’t your typical copywriter—and that’s exactly why we love him....
Walter Fitzgerald
11 min read
The Future of Digital Marketing in CRE: Trends to Shape 2025
By Walter Fitzgerald, Dylan Joubert & Joshua Penman * A note on the author: At 83 years old, Walter isn’t your typical copywriter—and...
Walter Fitzgerald
5 min read
Bot Traffic in Paid Media Campaigns: How to Spot It, Stop It, and Save Your Ad Budget
By Walter Fitzgerald & Rhys John, Paid Media Manager and SEO Specialist at ATYPICAL * A note on the author: At 83 years old, Walter...
Walter Fitzgerald
6 min read
AI in CRE: Don’t Wait to Join the 21st Century Stampede
* A note on the author: At 83 years old, Walter isn’t your typical copywriter—and that’s exactly why we love him. His offbeat take on...
Walter Fitzgerald
4 min read
Unlocking Engagement: The Missing Piece in your CRE Marketing Strategy
Let's be honest, you've put time and effort into your content marketing, carefully crafted those property showcase posts, and shared...
Mark Kalkwarf
5 min read
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