...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!

Introducing the Inaugural Digital Marketing Benchmarks Report for Commercial Real Estate

Chris Vlok

5 min

Introducing the Inaugural Digital Marketing Benchmarks Report for Commercial Real Estate

You know that feeling when you've been stuck spinning your wheels, investing dollars into digital marketing efforts with little...

Walter Fitzgerald

2 min

ATYPICAL Adds Peppers to the Pot

Dylan Culhane Joins as New Creative Director to Spice Up Commercial Real Estate Marketing Well, folks, it's been a good while since your...

How ChatGPT Has Changed Commercial Real Estate Marketing Forever

James Maile

6 min

How ChatGPT Has Changed Commercial Real Estate Marketing Forever

ChatGPT is the new AI on the block, and it is taking the world by storm. Discover how you can use this tool to revolutionize your...

Why You Shouldn’t Cut Your Marketing Budget During a Recession in Commercial Real Estate

James Maile

5 min

Why You Shouldn’t Cut Your Marketing Budget During a Recession in Commercial Real Estate

With tough times on the horizon, many commercial real estate businesses are cutting costs wherever they can. Find out why your marketing...

Dylan Joubert

6 min

ICSC New York 2022 Review

The Best CRMs for Commercial Real Estate and Why You Need One

James Maile

9 min

The Best CRMs for Commercial Real Estate and Why You Need One

Looking to reduce the admin of your commercial real estate business? Find the right CRM tool to automate mundane tasks, track and manage...

A Guide to Good Commercial Real Estate Photography for Better Marketing

James Maile

7 min

A Guide to Good Commercial Real Estate Photography for Better Marketing

Property photography is an integral part of commercial real estate marketing and most people are getting it wrong. Learn how to upgrade...

Why You Need SEO for CRE: The Complete Beginner’s Guide

James Maile

11 min

Why You Need SEO for CRE: The Complete Beginner’s Guide

If you’re in commercial real estate, it is essential that you use Search Engine Optimization (SEO) to increase your organic website...

A Guide to Creating Video Content for Commercial Real Estate Marketing

James Maile

4 min

A Guide to Creating Video Content for Commercial Real Estate Marketing

Use video marketing to build brand awareness, trust, and loyalty for your commercial real estate business, whilst adding fuel to your...

Cold Emails In CRE: Will They Drive You Leads or Fall on Deaf Ears?

James Maile

5 min

Cold Emails In CRE: Will They Drive You Leads or Fall on Deaf Ears?

Don’t scare off precious leads with bad prospecting. Understand the powers and pitfalls of cold emailing in commercial real estate. By...

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