6 Tips for Expanding the Brand's Identity

By Amanda Bowen

You’ve specialized in something and fine-tuned an awesome product or service. But you know staying stagnant is how great businesses lose to the competition. Expansion by adding new services that help customers and augments the great work you do keeps attracting your brand running. Only one hitch: these new services or products alter your identity, which in turn impacts your brand. What do you do?

The Content Funnel Acquires ATYPICAL Creating Premier Full-Service Commercial Real Estate Marketing Agency

The Content Funnel Will Rebrand as ATYPICAL; Sarah Malcolm and Mark Kalkwarf to Co-Manage Operation

Three Little Words: What You Need to Know About Brand Taglines

By Amanda Bowen

Tagline me here, tagline me there. Taglines are everywhere! Do you really need a tagline as part of your branding package?

9 Tools to Create Social Media Video

By Sarah Malcolm

Not using any social media video in your commercial real estate market places you at a disadvantage.

Cross Your T’s for the Top Commercial Real Estate Editors and Reporters

By Lauren Leal

This month, we’re spotlighting industry reporters and editors. Let’s recognize the wordsmith professionals slaying the content game.

3 Tips for Building Your Brand on LinkedIn

By Amanda Bowen

Whether you’re a commercial real estate agent or a CRE service provider, don't neglect the importance of LinkedIn in your social marketing efforts.

Highlights from the 2018 DNA of #CRE

By Sarah Malcolm

Our top highlights from the annual DNA of #CRE survey by theBrokerList and Buildout.

Social Media is a Marathon, Not a Sprint

By Sarah Malcolm

When it comes to social media, you need to have the right mindset and goals. We have to be constantly changing our strategy because social media is constantly in a state of flux.

Meet the CREators – Coy Davidson

By Sarah Malcolm

Our Meet the CREators series focuses on individuals in the commercial real estate space crushing social media and blogging. This month we highlight the Tenant Advisor, Coy Davidson.

5 Tips for Telling Your Story on Facebook

By Sarah Malcolm

Knowing the best ways to promote your brand’s story is essential to marketing on Facebook.

Protecting Your CRE Brand Assets

By Amanda Bowen

Think brand protection doesn't apply to commercial real estate? Think again. When someone copies your brand elements, they dilute your message.

Meet the CREators: Natalie Wainwright

By Sarah Malcolm

Our Meet the CREators series focuses on individuals in the commercial real estate space crushing social media and blogging. They are leaders not necessarily because of the number of likes, although their work often has a loyal following. To truly be a CREator means delivering consistent, creative content that dominates their niche.