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WE'RE BIG FANS OF THE WRITTEN WORD...
...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!
Walter Fitzgerald
5 min read
The Future of Digital Marketing in CRE: Trends to Shape 2025
By Walter Fitzgerald, Dylan Joubert & Joshua Penman * A note on the author: At 83 years old, Walter isn’t your typical copywriter—and...
Walter Fitzgerald
6 min read
Bot Traffic in Paid Media Campaigns: How to Spot It, Stop It, and Save Your Ad Budget
By Walter Fitzgerald & Rhys John, Paid Media Manager and SEO Specialist  at ATYPICAL * A note on the author: At 83 years old, Walter...
Walter Fitzgerald
4 min read
AI in CRE: Don’t Wait to Join the 21st Century Stampede
* A note on the author: At 83 years old, Walter isn’t your typical copywriter—and that’s exactly why we love him. His offbeat take on...
Joshua Mimbulu
5 min read
Unlocking Engagement: The Missing Piece in your CRE Marketing Strategy
Let's be honest, you've put time and effort into your content marketing, carefully crafted those property showcase posts, and shared...
Dylan Culhane
8 min read
To TikTok or Not to TikTok?
A COMMERCIAL REAL ESTATE MARKETING PERSPECTIVE You might still think that TikTok is a frivolous space for bored teenagers who love...
Chris Vlok
5 min read
Introducing the Inaugural Digital Marketing Benchmarks Report for Commercial Real Estate
You know that feeling when you've been stuck spinning your wheels, investing dollars into digital marketing efforts with little...
Mark Kalkwarf
3 min read
7 Steps to Figuring Out Your Video Marketing Strategy
Without a video marketing strategy, you are falling behind the times. ATYPICAL looks at 7 steps to building your video strategy for CRE.
Walter Fitzgerald
2 min read
ATYPICAL Adds Peppers to the Pot
Dylan Culhane Joins as New Creative Director to Spice Up Commercial Real Estate Marketing Well, folks, it's been a good while since your...
James Maile
6 min read
How ChatGPT Has Changed Commercial Real Estate Marketing Forever
ChatGPT is the new AI on the block, and it is taking the world by storm. Discover how you can use this tool to revolutionize your...
James Maile
5 min read
Why You Shouldn’t Cut Your Marketing Budget During a Recession in Commercial Real Estate
With tough times on the horizon, many commercial real estate businesses are cutting costs wherever they can. Find out why your marketing...
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