CREview Ep. 23
Are Animated Videos Worth It for CRE Marketing?
Josh, Dylan, and Demi debate how smaller brokerages should allocate limited marketing budgets, using an animated explainer video as the case study for when it's worth the investment.
Key Takeaways
Animated explainer videos work especially well for B2B companies with concepts that are hard to grasp quickly.
Smaller brokerages with limited budgets should prioritize proven, lower-cost channels like Google search before investing in animated video.
An animated explainer video is a timeless, long-term asset once created, but the upfront cost can be significant for a small budget.
The recommended approach is introducing animated video once a company has already demonstrated marketing ROI.
A good explainer video should be built from the end user's perspective, avoiding internal jargon that confuses an outside audience.
Frequently Asked Questions
Yes, especially for B2B companies with complex or hard-to-explain concepts, since animation can simplify a difficult idea into something easy to understand quickly.
Not necessarily; it's often better to prioritize proven, lower-cost channels like Google search first, and introduce animated video once ROI has already been demonstrated.
A full animated explainer video can represent a large share of a small annual marketing budget, so it's worth weighing against other channels before committing.
Explaining the concept from the end user's perspective using simple, relatable language rather than internal jargon the company itself is used to.
Internal company jargon; a good explainer video should be written from the end user's perspective using simple, relatable language.
Once a company has already demonstrated marketing ROI through cheaper channels, rather than as an early, high-cost first investment.
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