CREview Ep. 38
15 Video Marketing Techniques for Commercial Real Estate
Josh and Dylan walk through practical video content ideas for CRE brokers, from client interviews to listing walkthroughs, built on a smartphone.
Key Takeaways
Client interview videos build trust by showing real people's genuine experience working through the leasing or buying process.
Market update videos should focus specifically on your local area and asset class, not generic national trends anyone could find elsewhere.
Listing walkthrough videos work best when they help viewers visualize themselves using the space, not just list its dimensions and features.
A personal "about me" video builds individual broker credibility and trust in a way that generic company content often can't.
Perfection isn't the goal—a smartphone and consistent, authentic effort matters far more than expensive production value.
Frequently Asked Questions
Client interview videos, local market update videos, listing walkthroughs, and personal introduction videos all work well, since they build trust through real people and real information rather than polished production.
Genuine, unscripted conversation about a client's real experience, their nerves, challenges, and how the broker helped them, builds far more trust than a polished, scripted testimonial.
Focus specifically on your own area and asset class rather than generic national trends, since that local specificity is what actually establishes you as the go-to expert.
Helping viewers imagine themselves actually using the space, for example where a bar or seating area could go, works better than simply stating square footage and features.
No, a smartphone and consistent effort matter far more than production value; perfectionism is often the biggest barrier to actually getting started.
It builds individual credibility and trust, since people tend to trust individuals more readily than faceless companies or brands.
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