CREview Ep. 14
Drone Content in Real Estate: How to Elevate Listings
Josh and Dylan discuss how drone footage can meaningfully elevate CRE content, and warn against buying a cheap drone after losing one to the wind.
Key Takeaways
Drone footage can meaningfully elevate commercial real estate content quality when added to existing walkthrough videos.
Investing in a quality drone matters; cheap drones can be lost or damaged easily in windy conditions.
Companies uncomfortable operating their own drone can hire specialist drone content services built for commercial real estate.
Drone technology has practical uses beyond marketing, including maintenance checks on hard-to-access areas like rooftops.
Video content that includes drone footage generally outperforms static aerial images in engagement and visual impact.
Frequently Asked Questions
Yes, it meaningfully elevates content quality when combined with existing walkthrough videos, creating a stronger, more professional impression.
No, cheap drones are more prone to being lost or damaged in windy conditions; investing in a quality drone or hiring a specialist service is recommended.
Yes, drones can also be used for practical maintenance checks on hard-to-access areas like rooftops, avoiding the need for scaffolding or ladders.
Generally yes, video content that includes drone footage tends to outperform static aerial images in overall engagement and visual impact.
Hiring a specialist drone content service built specifically for commercial real estate, avoiding the risk and learning curve of operating one yourself.
Yes, it works best when added to existing walkthrough or property videos rather than used entirely on its own.
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