CREview Ep. 8
Fake CRE Influencers: How to Avoid the Bots
Josh and Dylan call out identical articles shared by numerous accounts with the exact same copy, arguing this undermines genuine influencer marketing.
Key Takeaways
Genuine influencer marketing relies on credibility and authenticity, which copy-paste, identical-content sharing programs directly undermine.
Seeing the exact same article and copy shared by numerous unrelated accounts is a red flag for coordinated, inauthentic promotion.
Ambassador or advocacy programs should let participants write their own genuine commentary rather than copy-pasting identical text.
This kind of inauthentic sharing can damage a brand's credibility if audiences notice the pattern of identical, copy-pasted posts.
Content shared on social media should reflect genuine belief or value, not simply fulfill a quota for an ambassador program.
Frequently Asked Questions
No, seeing the exact same article and wording shared by many unrelated accounts looks inauthentic and can undermine trust in a company's genuine advocacy programs.
Credibility and authenticity are essential; participants sharing their own genuine commentary works far better than distributing identical, copy-pasted content.
If numerous unrelated accounts share the exact same article, link, and wording, it's a sign the content may be part of a coordinated, inauthentic promotion.
It's better to let participants write their own commentary rather than distributing identical, copy-pasted text, since that maintains authenticity and credibility.
Seeing the exact same article, link, and wording shared by numerous unrelated accounts is a sign of inauthentic, coordinated promotion.
Let participants write their own genuine commentary rather than distributing identical, copy-pasted text to share.
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