CREview Ep. 9
Best LinkedIn Content for Commercial Real Estate Marketing
In an unscripted format, Josh and Dylan scroll LinkedIn live, reacting honestly to what actually catches their attention versus what gets scrolled past.
Key Takeaways
High-quality, aesthetically striking images consistently catch attention while scrolling, regardless of the specific content topic.
Short, punchy text posts on a simple black background tend to stand out more than longer, harder-to-read content.
Unique or unusual formats, like 360-degree video, capture attention specifically because they stand out from typical content.
Clickbait-style headlines that force a click for basic information tend to frustrate rather than engage viewers.
Genuinely creative thinking behind a piece of content can matter more than polished design execution alone.
Frequently Asked Questions
High-quality images, short punchy text on a simple background, and unique formats like 360-degree video tend to stand out most while scrolling.
No, headlines that force a click just to reveal basic information tend to frustrate viewers rather than genuinely engage them.
Not necessarily; the creative thinking behind a piece of content can matter more than its visual design execution alone.
They stand out visually against a feed dominated by white backgrounds and images, especially since many users browse in dark mode.
Unique or unusual formats, like 360-degree video, captured attention specifically because they stood out from typical content people expect.
Not necessarily; the creative thinking behind a piece of content can matter more than its visual design execution alone.
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