CREview Ep. 47 | Free Courses Every CRE Marketer Should Take

Josh and Dylan run through free courses worth taking for CRE marketers, from Google Analytics Academy to HubSpot, Moz SEO training, and LinkedIn ads.

Key Takeaways

Google Analytics Academy is the recommended starting point—it's foundational for understanding how to measure and report on marketing performance.

HubSpot Academy's inbound and content marketing certifications help build the skills needed to attract traffic and convert it through content.

Moz's SEO training via Udemy is especially valuable in CRE, since many local markets have very little competition doing solid digital marketing.

A LinkedIn marketing course helps avoid wasting money on the platform, which the hosts describe as expensive and easy to misuse without proper strategy.

Understanding negotiation and commercial real estate financial analysis (cap rates, lease terms) helps marketers speak more credibly to brokers and investors.

Frequently Asked Questions

What free courses should a commercial real estate marketer take?

Google Analytics Academy, HubSpot Academy's inbound and content marketing certifications, Moz's SEO training, a LinkedIn marketing course, and Google Digital Garage for PPC fundamentals are all recommended starting points.

Which marketing course should a beginner start with?

Google Analytics Academy is recommended as the first step, since it gives a foundational understanding of how to measure website and campaign performance before specializing further.

Why is SEO training especially valuable for commercial real estate marketers?

In many local commercial real estate markets, very few competitors are doing solid digital marketing, creating a real opportunity to stand out with proper SEO knowledge.

Should marketers learn about negotiation and financial analysis?

Yes, understanding how brokers and investors negotiate and how cap rates and lease terms work helps marketers create more credible, informed content for that audience.

Is Google Digital Garage worth taking for PPC fundamentals?

Yes, it's recommended as a solid free starting point for learning paid search advertising basics relevant to commercial real estate marketing.

What does HubSpot Academy's certification cover?

Inbound and content marketing fundamentals, helping build the skills needed to attract and convert traffic through valuable content.

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