CREview Ep. 35 | How to Become a Commercial Real Estate Influencer ft. Max Fisher

Josh and Dylan interview broker Max Fisher, who closes 70+ industrial deals a year almost entirely from inbound leads generated by TikTok and Google.

Key Takeaways

Consistent content creation across platforms (blogging, social, TikTok) can eventually replace cold calling as the primary source of deal flow.

Google AdWords can have unusually high ROI in commercial real estate due to low competition and highly specific search intent.

Storytelling makes even unglamorous industrial listings compelling—helping viewers visualize themselves using the space matters more than polished visuals.

Building genuine reputation and inbound trust takes years, not months—Max's results built up over roughly seven years of consistent effort.

Documenting your actual day-to-day work, rather than manufactured content, is a sustainable, low-friction way to consistently produce content.

Frequently Asked Questions

Can a commercial real estate broker generate leads without cold calling?

Yes, through years of consistent content creation across blogging, social media, and TikTok, which drives website traffic and improves organic Google search visibility over time.

Does Google AdWords work well for commercial real estate brokers?

It can produce unusually high ROI due to low competition and highly specific search intent, sometimes generating six-figure deals from a modest monthly ad budget.

How do you market unglamorous property types like industrial or warehouse space?

Storytelling helps make even unglamorous listings compelling by helping viewers visualize themselves actually using the space, which matters more than polished visuals alone.

How long does it take to build a personal brand as a broker?

Meaningful results typically take years of consistent effort rather than months, reinforcing that personal branding is a long-term strategy, not a quick win.

What content platforms did Max Fisher use to build his following?

A combination of blogging, social media posting, and TikTok videos, all aimed at driving traffic back to his website and improving search visibility.

Does storytelling matter for unglamorous property types like industrial space?

Yes, storytelling helps make even unglamorous listings compelling by helping viewers visualize themselves actually using the space.

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