CREview Ep. 2
How To Up Your CRE Marketing Skills
Josh and Dylan review a confident, well-shot walkthrough that earned praise for execution but only six LinkedIn engagements, despite the real effort involved.
Key Takeaways
A confident, well-shot short video walkthrough builds trust with viewers and gives a real sense of a property in under a minute.
Even strong, well-executed organic video content can see disappointingly low engagement without any paid promotion behind it.
Being comfortable and confident on camera meaningfully improves how credible and trustworthy a broker's video content feels.
Long or hard-to-scan copy paired with a video can distract from an otherwise strong piece of content.
Low LinkedIn engagement doesn't necessarily reflect content quality; organic reach alone is often insufficient without paid support.
Frequently Asked Questions
Not necessarily; even a confident, well-executed video walkthrough can see very low organic engagement without paid promotion behind it.
Around one minute tends to work well, giving viewers a clear, complete sense of a space without losing their attention.
Yes, being comfortable and confident on camera meaningfully improves how credible and trustworthy the content feels to viewers.
Low organic engagement doesn't necessarily reflect content quality; it often reflects the need for paid promotion to reach a meaningful audience.
Around one minute tends to work well, giving viewers a clear, complete sense of a space without losing their attention.
No, low organic engagement often just reflects the need for paid promotion to reach a meaningful audience, not necessarily weak content.
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