CREview Ep. 5
How Brokers Can Create Content That Builds Their Brand
Josh and Dylan review a self-shot, story-format LinkedIn post announcing a closed deal, praising its authenticity while critiquing its vertical format.
Key Takeaways
Self-shot, DIY content announcing a real closed deal can feel more authentic than heavily produced brand content.
A direct, simple call-to-action like 'DM me' is rare in commercial real estate content but can be genuinely effective at prompting engagement.
Video format matters for LinkedIn specifically; square or landscape formats tend to display better than vertical story formats.
Adding voice narration to video content can add a personal, trustworthy dimension that text-only captions can't fully replicate.
Sharing specific real results, like closing a deal at a notable price per unit, adds credibility and demonstrates genuine expertise.
Frequently Asked Questions
Yes, authentic, self-produced content announcing real results like a closed deal can feel more credible than heavily produced brand content.
Square or landscape formats tend to display better on LinkedIn than vertical, story-style formats originally designed for other platforms.
Yes, a simple, direct call-to-action is uncommon in commercial real estate content but can be genuinely effective at prompting engagement.
Yes, voice narration can add a personal, trustworthy dimension to a video that text captions alone can't fully replicate.
Square or landscape formats tend to display better on LinkedIn, since vertical formats were originally designed for other platforms.
Yes, sharing real numbers, like a closed deal's price per unit, adds credibility and demonstrates genuine expertise.
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