CREview Ep. 27
SEO Guide for Commercial Real Estate Professionals
Josh and Dylan give a practical SEO overview for CRE: targeting niche keywords, localizing content by market, and building genuine backlinks over time.
Key Takeaways
Compete on niche, specific, long-tail keywords rather than broad terms dominated by giants like LoopNet or CoStar.
Starting a blog focused on topics your specific audience is searching for builds the long-form content SEO rewards over time.
Localizing content with dedicated pages for each market or location you serve helps you rank for highly specific, low-competition searches.
Registering with Google Business and relevant industry directories helps your listings surface in local search results and maps.
Social media doesn't directly impact SEO rankings, but it drives traffic and brand awareness that indirectly supports your site's authority over time.
Frequently Asked Questions
Target niche, specific keywords rather than broad terms dominated by giants like LoopNet, start a blog around topics your audience actually searches for, and create dedicated pages for each specific market or location you serve.
Giants like LoopNet and CoStar dominate broad search terms through sheer content volume, so smaller companies should focus on niche, specific, long-tail keywords instead.
Creating dedicated web pages for each specific market or location a company serves, using location-based keywords and content rather than generic, company-wide pages.
Not directly, but it drives traffic and brand awareness that indirectly supports a site's overall authority and visibility in search results over time.
Other reputable websites linking back to yours signals credibility to search engines, and building genuine relationships with other sites can help earn these links over time.
Yes, search engines factor mobile experience into rankings, and a poor mobile experience can undermine both SEO performance and visitor trust.
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