CREview Ep. 39 | Social Media Trends: What CRE Marketers Need to Know

Josh and Dylan cover recent platform news: advertisers pulling back from X, Instagram's new AI Story features, and TikTok's new text-based posts.

Key Takeaways

Many advertisers are pulling back spending on X, formerly Twitter, due to platform uncertainty and rising hate speech concerns.

Instagram is testing generative AI features within Stories, including background changes and AI-assisted editing tools.

TikTok's new text-based post format gives creators uncomfortable on camera another way to share valuable content without needing to be on screen.

LinkedIn's frequently "record-breaking" engagement reports should be viewed with some skepticism, given inconsistencies the hosts have observed in reported data.

Instagram Stories continue to grow in importance, partly because their algorithm gives users more visible control over what they choose to watch next.

Frequently Asked Questions

Why are advertisers leaving X (formerly Twitter)?

Growing platform uncertainty and rising hate speech concerns have made many brands cautious about continuing to invest advertising spend on the platform.

What generative AI features has Instagram added to Stories?

Instagram has tested generative AI tools within Stories, including background replacement and AI-assisted editing options, giving creators more built-in creative flexibility.

Why did TikTok add text-based posts?

Text-based posts give creators who are uncomfortable being on camera a way to share valuable content without needing to film video, broadening who can participate in content creation.

Should LinkedIn's engagement reports be trusted?

They should be viewed with some skepticism, since inconsistencies have been observed in reported data, including numbers that didn't change even after a major user base was removed.

What's changing about Instagram Stories?

Instagram is testing generative AI features within Stories, including background replacement and AI-assisted editing tools.

Is X (formerly Twitter) still a viable advertising platform?

Confidence has dropped among many advertisers due to platform uncertainty and rising hate speech concerns, leading some brands to pull back spending.

Get smarter CRE marketing insights in your inbox

Sign up for practical CRE marketing insights, tools and updates from our team. No fluff, no spam, just useful thinking to help you market smarter.