CREview Ep. 40
5 CRE Marketing Trends That Will Define 2024
Josh and Dylan run through five trends shaping CRE marketing in 2024: AI, first-party data, video dominance, privacy, and SEO shifting into video search.
Key Takeaways
First-party data is becoming the new standard for personalized, effective marketing as the industry moves away from third-party cookies.
Video content dominance will continue to grow, with authenticity, versus overly produced content, building more trust with audiences.
Privacy-conscious practices are increasingly expected by consumers—being transparent about how client data is used and protected matters.
Video platforms like TikTok and YouTube are increasingly functioning as search engines, making keyword strategy relevant beyond traditional Google SEO.
AI tool adoption will keep growing, though finding the right tool for a specific marketing need remains a common challenge.
Frequently Asked Questions
First-party data replacing third-party cookies, continued video content dominance, growing consumer demand for privacy-conscious practices, increased AI tool adoption, and SEO expanding into video-based search platforms.
As third-party cookie tracking phases out, first-party data collected directly with consent offers far more accuracy and reliability for personalized, effective marketing.
Yes, many users, especially younger ones, increasingly use video platforms to search for information the same way they'd use Google, making video SEO relevant beyond traditional search.
Being transparent about how client data is collected, used, and protected is becoming an expected standard for consumers, not just a nice-to-have practice.
Broader AI tool adoption is expected to continue growing, though finding the right tool for a specific marketing need remains a common challenge.
Video dominance continues growing across platforms, and increasingly authentic, less-produced video builds more trust than highly polished content.
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