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WE'RE BIG FANS OF THE WRITTEN WORD...
...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!
FILLING THE VACANCY GAP: Generating Leads for the CRE Sector
As businesses struggle to navigate the COVID landscape, ATYPICAL discusses our strategy for generating leads for owners and operators in CRE
Skye Revell
2 min read
Defining Contextual versus Behavioral Advertising
ATYPICAL defines the difference between contextual and behavioral marketing in commercial real estate.
Mark Kalkwarf
3 min read
Marketing Management in the Commercial Real Estate Industry
ATYPICAL discusses our definition of marketing and how we apply this to commercial real estate.
Skye Revell
3 min read
Creating Your Own Visual Content for Social Media During COVID-19
ATYPICAL gives you all the tips and tricks for creating your own visual content for your real estate social media page.
Mark Kalkwarf
5 min read
Consumer Behavior: Crafting Your Communication
ATYPICAL discusses the importance of understanding consumer behavior to create an effective real estate marketing strategy.
Skye Revell
3 min read
Lessons Learned About Digital Marketing During the Corona Crisis
Coronovarus has shifted the way real estate does marketing. ATYPICAL looks at lessons learnt and how to improve your marketing strategy.
Mark Kalkwarf
3 min read
Double Down on Your Digital Marketing
Digital marketing is key to juggling the fast and furious changes. ATYPICAL discusses how to stay ahead in real estate marketing.
Skye Revell
2 min read
7 Tips for Hosting a Successful Live Virtual Event
As the world shifts to video conferencing, ATYPICAL looks at the top 7 tips for hosting a successful and engaging virtual event.
Mark Kalkwarf
2 min read
Is Your Digital Marketing Ready for the Bounce Back?
ATYPICAL looks at the top 5 ways to position your digital marketing strategy so its engines are primed for the market return.
Skye Revell
2 min read
5 Tips for Digital Marketing in a Recession
ATYPICAL talks with CMO of Brixmor, Kristen Moore on ways to optimize your digital marketing in a recession.
Mark Kalkwarf
2 min read
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