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WE'RE BIG FANS OF THE WRITTEN WORD...
...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!


(not) ATYPICAL Real Estate Marketing "Show" Recap: # 1 Remarketing
A recap of the first episode of the (not) ATYPICAL Real Estate Marketing "Show" where we discuss remarketing in commercial real estate.
Skye Revell
3 min read


PRESS RELEASE: ATYPICAL and Phillips Edison & Company Wins a Gold ICSC MAXI Award in Innovation
ATYPICAL is thrilled to announce their recognition as GOLD MAXI Award winners in partnership with PECO in the Innovation category.
Skye Revell
2 min read


Because My Data Tells Me So
ATYPICAL discusses Google Analytics, how to leverage it for commercial real estate and how to correctly attribute positive online behavior.
Mark Kalkwarf
2 min read


FILLING THE VACANCY GAP: Generating Leads for the CRE Sector
As businesses struggle to navigate the COVID landscape, ATYPICAL discusses our strategy for generating leads for owners and operators in CRE
Skye Revell
2 min read


Defining Contextual versus Behavioral Advertising
ATYPICAL defines the difference between contextual and behavioral marketing in commercial real estate.
Mark Kalkwarf
3 min read


Marketing Management in the Commercial Real Estate Industry
ATYPICAL discusses our definition of marketing and how we apply this to commercial real estate.
Skye Revell
3 min read


Creating Your Own Visual Content for Social Media During COVID-19
ATYPICAL gives you all the tips and tricks for creating your own visual content for your real estate social media page.
Mark Kalkwarf
5 min read


Consumer Behavior: Crafting Your Communication
ATYPICAL discusses the importance of understanding consumer behavior to create an effective real estate marketing strategy.
Skye Revell
3 min read


Lessons Learned About Digital Marketing During the Corona Crisis
Coronovarus has shifted the way real estate does marketing. ATYPICAL looks at lessons learnt and how to improve your marketing strategy.
Mark Kalkwarf
3 min read


Double Down on Your Digital Marketing
Digital marketing is key to juggling the fast and furious changes. ATYPICAL discusses how to stay ahead in real estate marketing.
Skye Revell
2 min read
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