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WE'RE BIG FANS OF THE WRITTEN WORD...
...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!


7 Steps to Figuring Out Your Video Marketing Strategy
Without a video marketing strategy, you are falling behind the times. ATYPICAL looks at 7 steps to building your video strategy for CRE.
Mark Kalkwarf
3 min read


ATYPICAL Adds Peppers to the Pot
Dylan Culhane Joins as New Creative Director to Spice Up Commercial Real Estate Marketing Well, folks, it's been a good while since your...
Walter Fitzgerald
2 min read


How ChatGPT Has Changed Commercial Real Estate Marketing Forever
ChatGPT is the new AI on the block, and it is taking the world by storm. Discover how you can use this tool to revolutionize your...
James Maile
6 min read


Why You Shouldn’t Cut Your Marketing Budget During a Recession in Commercial Real Estate
With tough times on the horizon, many commercial real estate businesses are cutting costs wherever they can. Find out why your marketing...
James Maile
5 min read


ICSC New York 2022 Review
ICSC New York 2022 Review
Dylan Joubert
6 min read


The Best CRMs for Commercial Real Estate and Why You Need One
Looking to reduce the admin of your commercial real estate business? Find the right CRM tool to automate mundane tasks, track and manage...
James Maile
9 min read


A Guide to Good Commercial Real Estate Photography for Better Marketing
Property photography is an integral part of commercial real estate marketing and most people are getting it wrong. Learn how to upgrade...
James Maile
7 min read


Why You Need SEO for CRE: The Complete Beginner’s Guide
If you’re in commercial real estate, it is essential that you use Search Engine Optimization (SEO) to increase your organic website...
James Maile
11 min read


A Guide to Creating Video Content for Commercial Real Estate Marketing
Use video marketing to build brand awareness, trust, and loyalty for your commercial real estate business, whilst adding fuel to your...
James Maile
4 min read


Cold Emails In CRE: Will They Drive You Leads or Fall on Deaf Ears?
Don’t scare off precious leads with bad prospecting. Understand the powers and pitfalls of cold emailing in commercial real estate. By...
James Maile
5 min read
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