...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!

Amy Catterson & Dylan Joubert

3 min read

Is Your Instagram Engagement Reel?

We’re seeing strange engagement on Instagram and we’re not happy about it. Why? Because we’ve all seen this movie before when it comes to...

Why You Should (probably) Avoid Marketing Your Commercial Real Estate Business On Twitter

Amy Catterson

3 min read

Why You Should (probably) Avoid Marketing Your Commercial Real Estate Business On Twitter

The point of marketing your CRE business is to reach your end customer, and we don’t think they’re on Twitter.

ATYPICAL Buys Millions of Square Feet of Air Rights Above US Cities to Run Advertising

Dylan Joubert

3 min read

ATYPICAL Buys Millions of Square Feet of Air Rights Above US Cities to Run Advertising

The acquisition is part of the company’s strategy to own commercial real estate marketing in the United States.

Walter Fitzgerald

3 min read

SEND HELP … - - - …

AUTHORS NOTE: the bosses told me i had to write another blog because everyone thought the first one was funny, but i didn’t write that...

I Haven’t Learned a Thing in Two Months Here

Walter Fitzgerald

3 min read

I Haven’t Learned a Thing in Two Months Here

Our 83-year-old social media manager has been at ATYPICAL for two months. Read about all the things he has learned...or hasn't.

(not) ATYPICAL Real Estate Marketing "Show" Recap: #3 Inspiration from outside of CRE

Mark Kalkwarf

4 min read

(not) ATYPICAL Real Estate Marketing "Show" Recap: #3 Inspiration from outside of CRE

A recap of episode 3 of the (not) ATYPICAL Real Estate Marketing "Show" where we look at the creative campaigns that inspire us.

(not) ATYPICAL Real Estate Marketing "Show" Recap: #2 Google Analytics

Skye Revell

4 min read

(not) ATYPICAL Real Estate Marketing "Show" Recap: #2 Google Analytics

A recap of the second episode of the (not) ATYPICAL Real Estate Marketing "Show" where we discuss the value of Google Analytics

We hired an 83-year-old 'Experienceer' to take over our social media

Mark Kalkwarf

3 min read

We hired an 83-year-old 'Experienceer' to take over our social media

So, we hired someone ‘new’ to take over our social media platforms (he said he was into marketing when we asked but that wasn’t totally...

(not) ATYPICAL Real Estate Marketing "Show" Recap: # 1 Remarketing

Skye Revell

3 min read

(not) ATYPICAL Real Estate Marketing "Show" Recap: # 1 Remarketing

A recap of the first episode of the (not) ATYPICAL Real Estate Marketing "Show" where we discuss remarketing in commercial real estate.

PRESS RELEASE: ATYPICAL and Phillips Edison & Company Wins a Gold ICSC MAXI Award in Innovation

Skye Revell

2 min read

PRESS RELEASE: ATYPICAL and Phillips Edison & Company Wins a Gold ICSC MAXI Award in Innovation

ATYPICAL is thrilled to announce their recognition as GOLD MAXI Award winners in partnership with PECO in the Innovation category.

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WE'RE BIG FANS OF THE WRITTEN WORD...

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