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WE'RE BIG FANS OF THE WRITTEN WORD...
...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!
James Maile
7 min read
Are Simple Animated Explainer Videos Worth Investing In?
Animated explainer videos can help people understand your ridiculously complex product and service offerings in a flash, but are they...
Dylan Joubert
9 min read
We’re Calling Bullsh!t on LinkedIn Engagement
We’re going head-to-head with LinkedIn. It's our belief that engagement is being diluted by bots and spam accounts we didn’t pay for, and...
Amy Catterson & Dylan Joubert
4 min read
Catfishing CRE Listings. Good or Bad?
Should you be uploading CRE listings that look nothing like your actual properties? Or is there a better way? By Amy Catterson & Dylan...
Mark Kalkwarf
3 min read
How To Be More Creative With Your CRE Marketing
Commercial Real Estate marketing isn’t just about generating leads. You need to stand out first before you can pull in customers. Find...
Mark Kalkwarf
3 min read
Marketing Commercial Real Estate in an Economic Downturn
Marketing Commercial Real Estate in an Economic Downturn
Amy Catterson & Dylan Joubert
3 min read
Is Your Instagram Engagement Reel?
We’re seeing strange engagement on Instagram and we’re not happy about it. Why? Because we’ve all seen this movie before when it comes to...
Mark Kalkwarf
3 min read
Why You Should (probably) Avoid Marketing Your Commercial Real Estate Business On Twitter
The point of marketing your CRE business is to reach your end customer, and we don’t think they’re on Twitter.
Dylan Joubert
3 min read
ATYPICAL Buys Millions of Square Feet of Air Rights Above US Cities to Run Advertising
The acquisition is part of the company’s strategy to own commercial real estate marketing in the United States.
Walter Fitzgerald
3 min read
SEND HELP … - - - …
AUTHORS NOTE: the bosses told me i had to write another blog because everyone thought the first one was funny, but i didn’t write that...
Walter Fitzgerald
3 min read
I Haven’t Learned a Thing in Two Months Here
Our 83-year-old social media manager has been at ATYPICAL for two months. Read about all the things he has learned...or hasn't.
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