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WE'RE BIG FANS OF THE WRITTEN WORD...
...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!


Creating Your Own Visual Content for Social Media During COVID-19
ATYPICAL gives you all the tips and tricks for creating your own visual content for your real estate social media page.
Mark Kalkwarf
5 min read


Consumer Behavior: Crafting Your Communication
ATYPICAL discusses the importance of understanding consumer behavior to create an effective real estate marketing strategy.
Skye Revell
3 min read


Lessons Learned About Digital Marketing During the Corona Crisis
Coronovarus has shifted the way real estate does marketing. ATYPICAL looks at lessons learnt and how to improve your marketing strategy.
Mark Kalkwarf
3 min read


Double Down on Your Digital Marketing
Digital marketing is key to juggling the fast and furious changes. ATYPICAL discusses how to stay ahead in real estate marketing.
Skye Revell
2 min read


7 Tips for Hosting a Successful Live Virtual Event
As the world shifts to video conferencing, ATYPICAL looks at the top 7 tips for hosting a successful and engaging virtual event.
Mark Kalkwarf
2 min read


Is Your Digital Marketing Ready for the Bounce Back?
ATYPICAL looks at the top 5 ways to position your digital marketing strategy so its engines are primed for the market return.
Skye Revell
2 min read


5 Tips for Digital Marketing in a Recession
ATYPICAL talks with CMO of Brixmor, Kristen Moore on ways to optimize your digital marketing in a recession.
Mark Kalkwarf
2 min read


Before You Slash Your Marketing Budget, Read This
With a recession looming, ATYPICAL makes the case for why your marketing spend should be saved from budget cuts.
Skye Revell
2 min read


The Offices Are Closed But Work Isn't
In these difficult times, ATYPICAL looks at how to use digital marketing to appeal to the decision-makers in the CRE world.
Mark Kalkwarf
2 min read


Your CRE Tech is Efficient. Shouldn’t Your Digital Marketing Be the Same?
ATYPICAL shows you how to get the most out of your commercial real estate digital marketing strategy.
Skye Revell
2 min read
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