Need to drive more traffic to your shopping center, promote a local event that your property is hosting, showcase the world-class facilities at your office park, or advertise the benefits of the shared amenities at your multifamily property? You probably need to create a series of visually compelling creative content that will resonate with the intrinsic needs and desires of your local audience and drive them to engage with your property at some level. That’s kind of hard to do when you’re appealing to a variety of different demographics, age groups, and interests while also worrying about the operational challenges that come with owning and managing a commercial real estate building (HVACs don’t service (or pay for) themselves)!