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WE'RE BIG FANS OF THE WRITTEN WORD...
...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!
A Guide to Creating Video Content for Commercial Real Estate Marketing
Use video marketing to build brand awareness, trust, and loyalty for your commercial real estate business, whilst adding fuel to your...
James Maile
4 min read
Cold Emails In CRE: Will They Drive You Leads or Fall on Deaf Ears?
Don’t scare off precious leads with bad prospecting. Understand the powers and pitfalls of cold emailing in commercial real estate. By...
James Maile
5 min read
Time-Lapse Videos: Spice Up How You Market Your CRE Activities
Wanting to flex your CRE company’s developments or activities at conferences and corporate events? Show it off, without costing your...
James Maile
4 min read
Are Simple Animated Explainer Videos Worth Investing In?
Animated explainer videos can help people understand your ridiculously complex product and service offerings in a flash, but are they...
James Maile
7 min read
We’re Calling Bullsh!t on LinkedIn Engagement
We’re going head-to-head with LinkedIn. It's our belief that engagement is being diluted by bots and spam accounts we didn’t pay for, and...
Dylan Joubert
9 min read
Catfishing CRE Listings. Good or Bad?
Should you be uploading CRE listings that look nothing like your actual properties? Or is there a better way? By Amy Catterson & Dylan...
Amy Catterson & Dylan Joubert
4 min read
How To Be More Creative With Your CRE Marketing
Commercial Real Estate marketing isn’t just about generating leads. You need to stand out first before you can pull in customers. Find...
Mark Kalkwarf
3 min read
Marketing Commercial Real Estate in an Economic Downturn
Marketing Commercial Real Estate in an Economic Downturn
Mark Kalkwarf
3 min read
Is Your Instagram Engagement Reel?
We’re seeing strange engagement on Instagram and we’re not happy about it. Why? Because we’ve all seen this movie before when it comes to...
Amy Catterson & Dylan Joubert
3 min read
Why You Should (probably) Avoid Marketing Your Commercial Real Estate Business On Twitter
The point of marketing your CRE business is to reach your end customer, and we don’t think they’re on Twitter.
Mark Kalkwarf
3 min read
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