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...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!

Because My Data Tells Me So

Mark Kalkwarf

2 min read

Because My Data Tells Me So

ATYPICAL discusses Google Analytics, how to leverage it for commercial real estate and how to correctly attribute positive online behavior.

FILLING THE VACANCY GAP: Generating Leads for the CRE Sector

Skye Revell

2 min read

FILLING THE VACANCY GAP: Generating Leads for the CRE Sector

As businesses struggle to navigate the COVID landscape, ATYPICAL discusses our strategy for generating leads for owners and operators in CRE

Defining Contextual versus Behavioral Advertising

Mark Kalkwarf

3 min read

Defining Contextual versus Behavioral Advertising

ATYPICAL defines the difference between contextual and behavioral marketing in commercial real estate.

Marketing Management in the Commercial Real Estate Industry

Skye Revell

3 min read

Marketing Management in the Commercial Real Estate Industry

ATYPICAL discusses our definition of marketing and how we apply this to commercial real estate.

Creating Your Own Visual Content for Social Media During COVID-19

Mark Kalkwarf

5 min read

Creating Your Own Visual Content for Social Media During COVID-19

ATYPICAL gives you all the tips and tricks for creating your own visual content for your real estate social media page.

Consumer Behavior: Crafting Your Communication

Skye Revell

3 min read

Consumer Behavior: Crafting Your Communication

ATYPICAL discusses the importance of understanding consumer behavior to create an effective real estate marketing strategy.

Lessons Learned About Digital Marketing During the Corona Crisis

Mark Kalkwarf

3 min read

Lessons Learned About Digital Marketing During the Corona Crisis

Coronovarus has shifted the way real estate does marketing. ATYPICAL looks at lessons learnt and how to improve your marketing strategy.

Double Down on Your Digital Marketing

Skye Revell

2 min read

Double Down on Your Digital Marketing

Digital marketing is key to juggling the fast and furious changes. ATYPICAL discusses how to stay ahead in real estate marketing.

7 Tips for Hosting a Successful Live Virtual Event

Mark Kalkwarf

2 min read

7 Tips for Hosting a Successful Live Virtual Event

As the world shifts to video conferencing, ATYPICAL looks at the top 7 tips for hosting a successful and engaging virtual event.

Is Your Digital Marketing Ready for the Bounce Back?

Skye Revell

2 min read

Is Your Digital Marketing Ready for the Bounce Back?

ATYPICAL looks at the top 5 ways to position your digital marketing strategy so its engines are primed for the market return.

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