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WE'RE BIG FANS OF THE WRITTEN WORD...
...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!


Marketing Commercial Real Estate in an Economic Downturn
Marketing Commercial Real Estate in an Economic Downturn
Mark Kalkwarf
3 min read


Is Your Instagram Engagement Reel?
We’re seeing strange engagement on Instagram and we’re not happy about it. Why? Because we’ve all seen this movie before when it comes to...
Amy Catterson & Dylan Joubert
3 min read


Why You Should (probably) Avoid Marketing Your Commercial Real Estate Business On Twitter
The point of marketing your CRE business is to reach your end customer, and we don’t think they’re on Twitter.
Mark Kalkwarf
3 min read


ATYPICAL Buys Millions of Square Feet of Air Rights Above US Cities to Run Advertising
The acquisition is part of the company’s strategy to own commercial real estate marketing in the United States.
Dylan Joubert
3 min read


SEND HELP … - - - …
AUTHORS NOTE: the bosses told me i had to write another blog because everyone thought the first one was funny, but i didn’t write that...
Walter Fitzgerald
3 min read


I Haven’t Learned a Thing in Two Months Here
Our 83-year-old social media manager has been at ATYPICAL for two months. Read about all the things he has learned...or hasn't.
Walter Fitzgerald
3 min read


(not) ATYPICAL Real Estate Marketing "Show" Recap: #3 Inspiration from outside of CRE
A recap of episode 3 of the (not) ATYPICAL Real Estate Marketing "Show" where we look at the creative campaigns that inspire us.
Mark Kalkwarf
4 min read


(not) ATYPICAL Real Estate Marketing "Show" Recap: #2 Google Analytics
A recap of the second episode of the (not) ATYPICAL Real Estate Marketing "Show" where we discuss the value of Google Analytics
Skye Revell
4 min read


We hired an 83-year-old 'Experienceer' to take over our social media
So, we hired someone ‘new’ to take over our social media platforms (he said he was into marketing when we asked but that wasn’t totally...
Mark Kalkwarf
3 min read


(not) ATYPICAL Real Estate Marketing "Show" Recap: # 1 Remarketing
A recap of the first episode of the (not) ATYPICAL Real Estate Marketing "Show" where we discuss remarketing in commercial real estate.
Skye Revell
3 min read
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