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BLOGS
WE'RE BIG FANS OF THE WRITTEN WORD...
...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!
How ChatGPT Has Changed Commercial Real Estate Marketing Forever
ChatGPT is the new AI on the block, and it is taking the world by storm. Discover how you can use this tool to revolutionize your...
James Maile
6 min read
Why You Shouldn’t Cut Your Marketing Budget During a Recession in Commercial Real Estate
With tough times on the horizon, many commercial real estate businesses are cutting costs wherever they can. Find out why your marketing...
James Maile
5 min read
ICSC New York 2022 Review
ICSC New York 2022 Review
Dylan Joubert
6 min read
The Best CRMs for Commercial Real Estate and Why You Need One
Looking to reduce the admin of your commercial real estate business? Find the right CRM tool to automate mundane tasks, track and manage...
James Maile
9 min read
A Guide to Good Commercial Real Estate Photography for Better Marketing
Property photography is an integral part of commercial real estate marketing and most people are getting it wrong. Learn how to upgrade...
James Maile
7 min read
Why You Need SEO for CRE: The Complete Beginner’s Guide
If you’re in commercial real estate, it is essential that you use Search Engine Optimization (SEO) to increase your organic website...
James Maile
11 min read
A Guide to Creating Video Content for Commercial Real Estate Marketing
Use video marketing to build brand awareness, trust, and loyalty for your commercial real estate business, whilst adding fuel to your...
James Maile
4 min read
Cold Emails In CRE: Will They Drive You Leads or Fall on Deaf Ears?
Don’t scare off precious leads with bad prospecting. Understand the powers and pitfalls of cold emailing in commercial real estate. By...
James Maile
5 min read
Time-Lapse Videos: Spice Up How You Market Your CRE Activities
Wanting to flex your CRE company’s developments or activities at conferences and corporate events? Show it off, without costing your...
James Maile
4 min read
Are Simple Animated Explainer Videos Worth Investing In?
Animated explainer videos can help people understand your ridiculously complex product and service offerings in a flash, but are they...
James Maile
7 min read
We’re Calling Bullsh!t on LinkedIn Engagement
We’re going head-to-head with LinkedIn. It's our belief that engagement is being diluted by bots and spam accounts we didn’t pay for, and...
Dylan Joubert
9 min read
Catfishing CRE Listings. Good or Bad?
Should you be uploading CRE listings that look nothing like your actual properties? Or is there a better way? By Amy Catterson & Dylan...
Amy Catterson & Dylan Joubert
4 min read
How To Be More Creative With Your CRE Marketing
Commercial Real Estate marketing isn’t just about generating leads. You need to stand out first before you can pull in customers. Find...
Mark Kalkwarf
3 min read
Marketing Commercial Real Estate in an Economic Downturn
Marketing Commercial Real Estate in an Economic Downturn
Mark Kalkwarf
3 min read
Is Your Instagram Engagement Reel?
We’re seeing strange engagement on Instagram and we’re not happy about it. Why? Because we’ve all seen this movie before when it comes to...
Amy Catterson & Dylan Joubert
3 min read
Why You Should (probably) Avoid Marketing Your Commercial Real Estate Business On Twitter
The point of marketing your CRE business is to reach your end customer, and we don’t think they’re on Twitter.
Mark Kalkwarf
3 min read
ATYPICAL Buys Millions of Square Feet of Air Rights Above US Cities to Run Advertising
The acquisition is part of the company’s strategy to own commercial real estate marketing in the United States.
Dylan Joubert
3 min read
SEND HELP … - - - …
AUTHORS NOTE: the bosses told me i had to write another blog because everyone thought the first one was funny, but i didn’t write that...
Walter Fitzgerald
3 min read
I Haven’t Learned a Thing in Two Months Here
Our 83-year-old social media manager has been at ATYPICAL for two months. Read about all the things he has learned...or hasn't.
Walter Fitzgerald
3 min read
(not) ATYPICAL Real Estate Marketing "Show" Recap: #3 Inspiration from outside of CRE
A recap of episode 3 of the (not) ATYPICAL Real Estate Marketing "Show" where we look at the creative campaigns that inspire us.
Mark Kalkwarf
4 min read
(not) ATYPICAL Real Estate Marketing "Show" Recap: #2 Google Analytics
A recap of the second episode of the (not) ATYPICAL Real Estate Marketing "Show" where we discuss the value of Google Analytics
Skye Revell
4 min read
We hired an 83-year-old 'Experienceer' to take over our social media
So, we hired someone ‘new’ to take over our social media platforms (he said he was into marketing when we asked but that wasn’t totally...
Mark Kalkwarf
3 min read
(not) ATYPICAL Real Estate Marketing "Show" Recap: # 1 Remarketing
A recap of the first episode of the (not) ATYPICAL Real Estate Marketing "Show" where we discuss remarketing in commercial real estate.
Skye Revell
3 min read
PRESS RELEASE: ATYPICAL and Phillips Edison & Company Wins a Gold ICSC MAXI Award in Innovation
ATYPICAL is thrilled to announce their recognition as GOLD MAXI Award winners in partnership with PECO in the Innovation category.
Skye Revell
2 min read
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