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For decades, one player dominated the CRE appraisal software space. Rockport VAL set out to change that. Their goal: land a major U.S. bank client within six months — a mission that would signal their legitimacy and challenge the monopoly. But to do that, Rockport needed to reintroduce itself to a niche, tightly-networked audience of appraisers and bank executives who were comfortable with the status quo and unaware of VAL’s potential.

Rockport – Challenging the Monopoly

BRANDING DESIGN

WEBSITE DESIGN & BUILD

CAMPAIGN

CONTENT & SOCIAL MEDIA

CREATIVE DESIGN

QUICK LINKS:

THE CHALLENGE

Breaking a Decades-Long Stronghold

For decades, one player dominated the CRE appraisal software space. Rockport VAL set out to change that. Their goal: land a major U.S. bank client within six months — a mission that would signal their legitimacy and challenge the monopoly. But to do that, Rockport needed to reintroduce itself to a niche, tightly-networked audience of appraisers and bank executives who were comfortable with the status quo and unaware of VAL’s potential.

OUR SOLUTION

A Brand Built for Battle

We repositioned the entire company under a new umbrella, The Rockport Group, using its 20-year legacy to reinforce credibility. A streamlined new website showcased VAL’s strengths and positioned it as “The Alternative.” To drive awareness and conversions, we ran a precision campaign across LinkedIn, Google Search and Display, Facebook, and YouTube. Creative assets directly tackled pain points and offered a clear path to demos and trials.

Stay Ahead of the Curve, Advan Artwork
For decades, one player dominated the CRE appraisal software space. Rockport VAL set out to change that. Their goal: land a major U.S. bank client within six months — a mission that would signal their legitimacy and challenge the monopoly. But to do that, Rockport needed to reintroduce itself to a niche, tightly-networked audience of appraisers and bank executives who were comfortable with the status quo and unaware of VAL’s potential.
For decades, one player dominated the CRE appraisal software space. Rockport VAL set out to change that. Their goal: land a major U.S. bank client within six months — a mission that would signal their legitimacy and challenge the monopoly. But to do that, Rockport needed to reintroduce itself to a niche, tightly-networked audience of appraisers and bank executives who were comfortable with the status quo and unaware of VAL’s potential.

Your team's performance on this campaign was nothing short of legendary. I know we asked a lot of you, and you delivered. I think the commercial real estate appraisal industry will remember 2022 as the year the world changed. Truly spectacular, both in the planning & creativity but also the execution!

- WILLIAM TREPP | CO-FOUNDER & COO OF THE ROCKPORT GROUP

CLIENT RESULTS

6-Month Results: Disruption Delivered

307

leads generated

160

free trials

130%

below industry standard on CPL

+190%

website traffic

Award

for Best Campaign Effectiveness at The Global Agency Awards 2023

+Client

A Major U.S. Bank, requiring all appraisors to use Rockport VAL

This is just a taste, if you want to see more...

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