Mark Kalkwarf3 minDefining Contextual versus Behavioral AdvertisingATYPICAL defines the difference between contextual and behavioral marketing in commercial real estate.
Skye Revell3 minConsumer Behavior: Crafting Your CommunicationATYPICAL discusses the importance of understanding consumer behavior to create an effective real estate marketing strategy.
Mark Kalkwarf3 minUnderstanding How People Consume Content to Make Better ContentATYPICAL looks at how to develop a remarkable commercial real estate content strategy by looking at how people consume content.