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WE'RE BIG FANS OF THE WRITTEN WORD...
...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!
Real Estate Marketing Automation: What Works and What Doesn’t
A seasoned look at where automation gives commercial real estate marketers a leg up, and where it still pays to have boots on the ground.
Walter Fitzgerald
7 min read
How Brokerages and Owner-Operators Can Turn Internal Data into External Demand
How brokerages and owner-operators can turn internal data into external demand.
Walter Fitzgerald
7 min read
Commercial Real Estate Marketing Mistakes to Avoid in 2025
Expert Tips to Strengthen Your CRE Strategy and Stand Out in a Crowded Market
Dylan Joubert
6 min read
Commercial Real Estate Marketing Agency: How to Choose the Right Agency for Growth
A no-fluff guide to hiring a CRE marketing agency that actually knows what they’re doing.
Walter Fitzgerald
10 min read
Commercial Real Estate Lead Generation: 5 Proven Tactics to Get More Leads
Stop Chasing Cold Leads. Start Building a Smarter, Scalable CRE Pipeline.Â
Walter Fitzgerald
9 min read
The New Rules of Generating Commercial Real Estate Leads
Discover the new rules of lead generation and why your website is more important than ever.Â
Walter Fitzgerald
6 min read
The Best Platforms for Commercial Real Estate Advertising
Learn how to choose the right digital advertising platforms for commercial real estate, with strategic insights to boost brand visibility, generate leads, and optimize every stage of the marketing funnel.
Walter Fitzgerald
8 min read
Unlocking Engagement: The Missing Piece in your CRE Marketing Strategy
Let's be honest, you've put time and effort into your content marketing, carefully crafted those property showcase posts, and shared...
Mark Kalkwarf
5 min read
Introducing the Inaugural Digital Marketing Benchmarks Report for Commercial Real Estate
You know that feeling when you've been stuck spinning your wheels, investing dollars into digital marketing efforts with little...
Mark Kalkwarf
5 min read
7 Steps to Figuring Out Your Video Marketing Strategy
Without a video marketing strategy, you are falling behind the times. ATYPICAL looks at 7 steps to building your video strategy for CRE.
Mark Kalkwarf
3 min read
ICSC New York 2022 Review
ICSC New York 2022 Review
Dylan Joubert
6 min read
Time-Lapse Videos: Spice Up How You Market Your CRE Activities
Wanting to flex your CRE company’s developments or activities at conferences and corporate events? Show it off, without costing your...
James Maile
4 min read
Are Simple Animated Explainer Videos Worth Investing In?
Animated explainer videos can help people understand your ridiculously complex product and service offerings in a flash, but are they...
James Maile
7 min read
Marketing Commercial Real Estate in an Economic Downturn
Marketing Commercial Real Estate in an Economic Downturn
Mark Kalkwarf
3 min read
Why You Should (probably) Avoid Marketing Your Commercial Real Estate Business On Twitter
The point of marketing your CRE business is to reach your end customer, and we don’t think they’re on Twitter.
Mark Kalkwarf
3 min read
SEND HELP … - - - …
AUTHORS NOTE: the bosses told me i had to write another blog because everyone thought the first one was funny, but i didn’t write that...
Walter Fitzgerald
3 min read
I Haven’t Learned a Thing in Two Months Here
Our 83-year-old social media manager has been at ATYPICAL for two months. Read about all the things he has learned...or hasn't.
Walter Fitzgerald
3 min read
(not) ATYPICAL Real Estate Marketing "Show" Recap: #3 Inspiration from outside of CRE
A recap of episode 3 of the (not) ATYPICAL Real Estate Marketing "Show" where we look at the creative campaigns that inspire us.
Mark Kalkwarf
4 min read
(not) ATYPICAL Real Estate Marketing "Show" Recap: # 1 Remarketing
A recap of the first episode of the (not) ATYPICAL Real Estate Marketing "Show" where we discuss remarketing in commercial real estate.
Skye Revell
3 min read
Because My Data Tells Me So
ATYPICAL discusses Google Analytics, how to leverage it for commercial real estate and how to correctly attribute positive online behavior.
Mark Kalkwarf
2 min read
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