ICSC New York 2022 Review
ICSC New York 2022 Review
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LETS GET TO KNOW ONE ANOTHER
LETS GET TO KNOW ONE ANOTHER
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James Maile
- 4 min
Time-Lapse Videos: Spice Up How You Market Your CRE Activities
Wanting to flex your CRE company’s developments or activities at conferences and corporate events? Show it off, without costing your...
James Maile
- 7 min
Are Simple Animated Explainer Videos Worth Investing In?
Animated explainer videos can help people understand your ridiculously complex product and service offerings in a flash, but are they...
Amy Catterson
- 3 min
Marketing Commercial Real Estate in an Economic Downturn
Marketing Commercial Real Estate in an Economic Downturn
Amy Catterson
- 3 min
Why You Should (probably) Avoid Marketing Your Commercial Real Estate Business On Twitter
The point of marketing your CRE business is to reach your end customer, and we don’t think they’re on Twitter.
Walter Fitzgerald
- 3 min
SEND HELP … - - - …
AUTHORS NOTE: the bosses told me i had to write another blog because everyone thought the first one was funny, but i didn’t write that...
Walter Fitzgerald
- 3 min
I Haven’t Learned a Thing in Two Months Here
Our 83-year-old social media manager has been at ATYPICAL for two months. Read about all the things he has learned...or hasn't.
Mark Kalkwarf
- 4 min
(not) ATYPICAL Real Estate Marketing "Show" Recap: #3 Inspiration from outside of CRE
A recap of episode 3 of the (not) ATYPICAL Real Estate Marketing "Show" where we look at the creative campaigns that inspire us.
Skye Revell
- 3 min
(not) ATYPICAL Real Estate Marketing "Show" Recap: # 1 Remarketing
A recap of the first episode of the (not) ATYPICAL Real Estate Marketing "Show" where we discuss remarketing in commercial real estate.
Mark Kalkwarf
- 2 min
Because My Data Tells Me So
ATYPICAL discusses Google Analytics, how to leverage it for commercial real estate and how to correctly attribute positive online behavior.
Skye Revell
- 2 min
FILLING THE VACANCY GAP: Generating Leads for the CRE Sector
As businesses struggle to navigate the COVID landscape, ATYPICAL discusses our strategy for generating leads for owners and operators in CRE
Mark Kalkwarf
- 3 min
Defining Contextual versus Behavioral Advertising
ATYPICAL defines the difference between contextual and behavioral marketing in commercial real estate.
Skye Revell
- 3 min
Marketing Management in the Commercial Real Estate Industry
ATYPICAL discusses our definition of marketing and how we apply this to commercial real estate.
Skye Revell
- 3 min
Consumer Behavior: Crafting Your Communication
ATYPICAL discusses the importance of understanding consumer behavior to create an effective real estate marketing strategy.
Mark Kalkwarf
- 2 min
Lessons Learned About Digital Marketing During the Corona Crisis
Coronovarus has shifted the way real estate does marketing. ATYPICAL looks at lessons learnt and how to improve your marketing strategy.
Skye Revell
- 2 min
Double Down on Your Digital Marketing
Digital marketing is key to juggling the fast and furious changes. ATYPICAL discusses how to stay ahead in real estate marketing.
Mark Kalkwarf
- 2 min
7 Tips for Hosting a Successful Live Virtual Event
As the world shifts to video conferencing, ATYPICAL looks at the top 7 tips for hosting a successful and engaging virtual event.
Skye Revell
- 2 min
Is Your Digital Marketing Ready for the Bounce Back?
ATYPICAL looks at the top 5 ways to position your digital marketing strategy so its engines are primed for the market return.
Mark Kalkwarf
- 2 min
5 Tips for Digital Marketing in a Recession
ATYPICAL talks with CMO of Brixmor, Kristen Moore on ways to optimize your digital marketing in a recession.
Skye Revell
- 2 min
Before You Slash Your Marketing Budget, Read This
With a recession looming, ATYPICAL makes the case for why your marketing spend should be saved from budget cuts.
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