...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!

Introducing the Inaugural Digital Marketing Benchmarks Report for Commercial Real Estate

Chris Vlok

5 min

Introducing the Inaugural Digital Marketing Benchmarks Report for Commercial Real Estate

You know that feeling when you've been stuck spinning your wheels, investing dollars into digital marketing efforts with little...

Dylan Joubert

6 min

ICSC New York 2022 Review

Time-Lapse Videos: Spice Up How You Market Your CRE Activities

James Maile

4 min

Time-Lapse Videos: Spice Up How You Market Your CRE Activities

Wanting to flex your CRE company’s developments or activities at conferences and corporate events? Show it off, without costing your...

Are Simple Animated Explainer Videos Worth Investing In?

James Maile

7 min

Are Simple Animated Explainer Videos Worth Investing In?

Animated explainer videos can help people understand your ridiculously complex product and service offerings in a flash, but are they...

Marketing Commercial Real Estate in an Economic Downturn

Amy Catterson

3 min

Marketing Commercial Real Estate in an Economic Downturn

Why You Should (probably) Avoid Marketing Your Commercial Real Estate Business On Twitter

Amy Catterson

3 min

Why You Should (probably) Avoid Marketing Your Commercial Real Estate Business On Twitter

The point of marketing your CRE business is to reach your end customer, and we don’t think they’re on Twitter.

Walter Fitzgerald

3 min

SEND HELP … - - - …

AUTHORS NOTE: the bosses told me i had to write another blog because everyone thought the first one was funny, but i didn’t write that...

I Haven’t Learned a Thing in Two Months Here

Walter Fitzgerald

3 min

I Haven’t Learned a Thing in Two Months Here

Our 83-year-old social media manager has been at ATYPICAL for two months. Read about all the things he has learned...or hasn't.

(not) ATYPICAL Real Estate Marketing "Show" Recap: #3 Inspiration from outside of CRE

Mark Kalkwarf

4 min

(not) ATYPICAL Real Estate Marketing "Show" Recap: #3 Inspiration from outside of CRE

A recap of episode 3 of the (not) ATYPICAL Real Estate Marketing "Show" where we look at the creative campaigns that inspire us.

(not) ATYPICAL Real Estate Marketing "Show" Recap: # 1 Remarketing

Skye Revell

3 min

(not) ATYPICAL Real Estate Marketing "Show" Recap: # 1 Remarketing

A recap of the first episode of the (not) ATYPICAL Real Estate Marketing "Show" where we discuss remarketing in commercial real estate.

Mark Kalkwarf

2 min

Because My Data Tells Me So

ATYPICAL discusses Google Analytics, how to leverage it for commercial real estate and how to correctly attribute positive online behavior.

FILLING THE VACANCY GAP: Generating Leads for the CRE Sector

Skye Revell

2 min

FILLING THE VACANCY GAP: Generating Leads for the CRE Sector

As businesses struggle to navigate the COVID landscape, ATYPICAL discusses our strategy for generating leads for owners and operators in CRE

Defining Contextual versus Behavioral Advertising

Mark Kalkwarf

3 min

Defining Contextual versus Behavioral Advertising

ATYPICAL defines the difference between contextual and behavioral marketing in commercial real estate.

Marketing Management in the Commercial Real Estate Industry

Skye Revell

3 min

Marketing Management in the Commercial Real Estate Industry

ATYPICAL discusses our definition of marketing and how we apply this to commercial real estate.

Consumer Behavior: Crafting Your Communication

Skye Revell

3 min

Consumer Behavior: Crafting Your Communication

ATYPICAL discusses the importance of understanding consumer behavior to create an effective real estate marketing strategy.

Lessons Learned About Digital Marketing During the Corona Crisis

Mark Kalkwarf

3 min

Lessons Learned About Digital Marketing During the Corona Crisis

Coronovarus has shifted the way real estate does marketing. ATYPICAL looks at lessons learnt and how to improve your marketing strategy.

Skye Revell

2 min

Double Down on Your Digital Marketing

Digital marketing is key to juggling the fast and furious changes. ATYPICAL discusses how to stay ahead in real estate marketing.

7 Tips for Hosting a Successful Live Virtual Event

Mark Kalkwarf

2 min

7 Tips for Hosting a Successful Live Virtual Event

As the world shifts to video conferencing, ATYPICAL looks at the top 7 tips for hosting a successful and engaging virtual event.

Is Your Digital Marketing Ready for the Bounce Back?

Skye Revell

2 min

Is Your Digital Marketing Ready for the Bounce Back?

ATYPICAL looks at the top 5 ways to position your digital marketing strategy so its engines are primed for the market return.

5 Tips for Digital Marketing in a Recession

Mark Kalkwarf

2 min

5 Tips for Digital Marketing in a Recession

ATYPICAL talks with CMO of Brixmor, Kristen Moore on ways to optimize your digital marketing in a recession.

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