Walter Fitzgerald3 minI Haven’t Learned a Thing in Two Months HereOur 83-year-old social media manager has been at ATYPICAL for two months. Read about all the things he has learned...or hasn't.
Mark Kalkwarf4 min(not) ATYPICAL Real Estate Marketing "Show" Recap: #3 Inspiration from outside of CREA recap of episode 3 of the (not) ATYPICAL Real Estate Marketing "Show" where we look at the creative campaigns that inspire us.
Skye Revell2 minPRESS RELEASE: ATYPICAL and Phillips Edison & Company Wins a Gold ICSC MAXI Award in Innovation ATYPICAL is thrilled to announce their recognition as GOLD MAXI Award winners in partnership with PECO in the Innovation category.
Mark Kalkwarf3 minDefining Contextual versus Behavioral AdvertisingATYPICAL defines the difference between contextual and behavioral marketing in commercial real estate.
Mark Kalkwarf5 minCreating Your Own Visual Content for Social Media During COVID-19ATYPICAL gives you all the tips and tricks for creating your own visual content for your real estate social media page.
Skye Revell3 minConsumer Behavior: Crafting Your CommunicationATYPICAL discusses the importance of understanding consumer behavior to create an effective real estate marketing strategy.
Skye Revell2 minDouble Down on Your Digital MarketingDigital marketing is key to juggling the fast and furious changes. ATYPICAL discusses how to stay ahead in real estate marketing.
Mark Kalkwarf2 min5 Tips for Digital Marketing in a RecessionATYPICAL talks with CMO of Brixmor, Kristen Moore on ways to optimize your digital marketing in a recession.
Mark Kalkwarf2 minThe Offices Are Closed But Work Isn'tIn these difficult times, ATYPICAL looks at how to use digital marketing to appeal to the decision-makers in the CRE world.
Mark Kalkwarf3 minUnderstanding How People Consume Content to Make Better ContentATYPICAL looks at how to develop a remarkable commercial real estate content strategy by looking at how people consume content.