top of page
BLOG
WE'RE BIG FANS OF THE WRITTEN WORD...
...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!
Commercial Real Estate Lead Generation: 5 Proven Tactics to Get More Leads
Stop Chasing Cold Leads. Start Building a Smarter, Scalable CRE Pipeline.
Walter Fitzgerald
9 min read
The New Rules of Generating Commercial Real Estate Leads
Discover the new rules of lead generation and why your website is more important than ever.
Walter Fitzgerald
6 min read
AI and SEO: How AI is Changing Search Engine Optimization in CRE
AI is transforming how CRE brands get discovered, offering new ways to boost visibility, create smarter content, and reach ready-to-act audiences.
Walter Fitzgerald
10 min read
Unlocking Engagement: The Missing Piece in your CRE Marketing Strategy
Let's be honest, you've put time and effort into your content marketing, carefully crafted those property showcase posts, and shared...
Mark Kalkwarf
5 min read
Introducing the Inaugural Digital Marketing Benchmarks Report for Commercial Real Estate
You know that feeling when you've been stuck spinning your wheels, investing dollars into digital marketing efforts with little...
Mark Kalkwarf
5 min read
Time-Lapse Videos: Spice Up How You Market Your CRE Activities
Wanting to flex your CRE company’s developments or activities at conferences and corporate events? Show it off, without costing your...
James Maile
4 min read
Catfishing CRE Listings. Good or Bad?
Should you be uploading CRE listings that look nothing like your actual properties? Or is there a better way? By Amy Catterson & Dylan...
Amy Catterson & Dylan Joubert
4 min read
Marketing Commercial Real Estate in an Economic Downturn
Marketing Commercial Real Estate in an Economic Downturn
Mark Kalkwarf
3 min read
(not) ATYPICAL Real Estate Marketing "Show" Recap: #3 Inspiration from outside of CRE
A recap of episode 3 of the (not) ATYPICAL Real Estate Marketing "Show" where we look at the creative campaigns that inspire us.
Mark Kalkwarf
4 min read
Understanding How People Consume Content to Make Better Content
ATYPICAL looks at how to develop a remarkable commercial real estate content strategy by looking at how people consume content.
Mark Kalkwarf
3 min read
bottom of page