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WE'RE BIG FANS OF THE WRITTEN WORD...
...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!


Best Practices for Commercial Property Marketing
A strategic guide to promoting commercial properties across the right digital channels for maximum visibility and results.
Walter Fitzgerald
8 min read


Commercial Real Estate Marketing Agency: How to Choose the Right Agency for Growth
A no-fluff guide to hiring a CRE marketing agency that actually knows what they’re doing.
Walter Fitzgerald
10 min read


The Best Platforms for Commercial Real Estate Advertising
Learn how to choose the right digital advertising platforms for commercial real estate, with strategic insights to boost brand visibility, generate leads, and optimize every stage of the marketing funnel.
Walter Fitzgerald
8 min read


Introducing the Inaugural Digital Marketing Benchmarks Report for Commercial Real Estate
You know that feeling when you've been stuck spinning your wheels, investing dollars into digital marketing efforts with little...
Mark Kalkwarf
5 min read


ICSC New York 2022 Review
ICSC New York 2022 Review
Dylan Joubert
6 min read


Time-Lapse Videos: Spice Up How You Market Your CRE Activities
Wanting to flex your CRE company’s developments or activities at conferences and corporate events? Show it off, without costing your...
James Maile
4 min read


Are Simple Animated Explainer Videos Worth Investing In?
Animated explainer videos can help people understand your ridiculously complex product and service offerings in a flash, but are they...
James Maile
7 min read


Marketing Commercial Real Estate in an Economic Downturn
Marketing Commercial Real Estate in an Economic Downturn
Mark Kalkwarf
3 min read


Marketing Management in the Commercial Real Estate Industry
ATYPICAL discusses our definition of marketing and how we apply this to commercial real estate.
Skye Revell
3 min read


Double Down on Your Digital Marketing
Digital marketing is key to juggling the fast and furious changes. ATYPICAL discusses how to stay ahead in real estate marketing.
Skye Revell
2 min read


Can Data Identify Best Company Culture Practices?
ATYPICAL discusses how having a strong, thriving company culture increases your productivity, and that ups the bottom line.
Skye Revell
2 min read
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