SVN - A 200+ Office Rebrand That Delivered

BRANDING DESIGN

WEBSITE DESIGN

CAMPAIGN

CONTENT & SOCIAL MEDIA

CREATIVE DESIGN

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THE CHALLENGE

Rebranding Without Losing the Soul

SVN, one of the largest CRE franchisors in the U.S., needed more than a visual refresh. With 200+ offices and 2,000+ professionals, their challenge was to unify a decentralized brand without erasing the entrepreneurial DNA that made each franchise unique. The identity had to evolve — and scale — while still feeling local and authentic across every market.

THE SOLUTION

From Fragmented to Franchised

We developed a full brand platform and messaging system tailored for distributed rollout. Each office received scalable, customizable assets to ensure localized adoption. At the center was a redesigned, UX-focused website that served as the brand’s digital flagship — intuitive, modern, and built for conversion. The tone and visuals conveyed SVN’s credibility, scale, and relationship-driven ethos across every touchpoint.

Working with ATYPICAL has truly transformed our approach and success with our marketing efforts. Our partnership is more than just business-it feels like working with close friends who truly understand you and your brand. They operate as an integral part of our core marketing team and their helpful, always-positive attitude makes it such a pleasure to work with them. ATYPICAL’s extensive knowledge of the CRE industry truly sets them apart from any other agency in the space. Their unique and proven strategies, true to their atypical name, bring a refreshing perspective and creative approach that you don’t see anywhere else.

Working with ATYPICAL is a strategic advantage for any company in the CRE industry. We are so lucky to have them!

- MARIEL (ENGLISH) WILLETS | DIRECTOR OF MARKETING, SVN INTERNATIONAL

CLIENT RESULTS