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Rockport - Owning the Conversation in CRE Software
CAMPAIGN STRATEGY
CREATIVE DESIGN
VIDEO
DIGITAL CAMPAIGN
CONTENT & SOCIAL MEDIA
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THE CHALLENGE
From Invisible to Unmissable
Rockport had a solid product and legacy, but wasn’t even in the conversation. While competitors invested in storytelling and visibility, Rockport lacked a presence in key buyer circles. With long CRE software buying cycles, staying top-of-mind was critical — especially among institutional audiences where trust, not flash, drives consideration.
THE SOLUTION
Storytelling That Sticks
We crafted a long-form brand narrative by interviewing 24 team members across departments. These stories became part of a video docu-series that explored Rockport’s formation, values, and unique tech approach. The series was supported with platform-optimized content across LinkedIn, YouTube, Facebook, and Display. Our strategy prioritized consistency, reach, and emotional resonance.
After trusting ATYPICAL with our brand for the last several years, I can unequivocally say that they are, bar none, the best in the business.
- WILLIAM TREPP - CO-FOUNDER & COO AT
CLIENT RESULTS
Brand Lift That Lasts
$1M
delivered in expected pipeline value
18M
impressions
702%
return on ad spend (ROAS)
1M
YouTube video views
136%
increase in new website visitors
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