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AlphaMap – From Zero to 12,000+ Leads
BRAND STRATEGY
CREATIVE & WEBSITE DESIGN
DIGITAL CAMPAIGN
CONTENT & SOCIAL MEDIA
MARKETING & MEDIA
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THE CHALLENGE
Launching a Challenger in CRE Intelligence
AlphaMap needed to break into a competitive CRETech market with no brand awareness, no customer base, and no previous digital presence. With incumbents like Placer.ai owning attention, the brand needed to make a bold entrance that generated real demand — not just awareness.
THE SOLUTION
Bold Branding with Personality
We created a category-defining brand, anchored by Albert the Sheep — a black sheep mascot who symbolized non-conformity. This disruptive identity was brought to life through a new website and a multichannel paid campaign built around ICSC Las Vegas. Google Ads, LinkedIn, and email marketing drove audiences to a high-conversion landing experience.
ATYPICAL and AlphaMap won the “Best New Business Campaign” award for this launch at the 2022 US Agency Awards. This award recognises innovative campaigns that launched new businesses into the spotlight with a specific focus on creativity, effective messaging, and strategies that successfully captured the attention of the target audience.
CLIENT RESULTS
A Launch That Landed
12,195
leads delivered in 12 months
2X
our initial lead KPI achieved
$1.8M
in ROI delivered
±300%
return on ad spend (ROAS) produced
Brand
successfully established, strengthening its community and industry recognition
Winner
of the Best New Business Award at the US Agency Awards In 2022
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