WE LAUNCHED A NEW CRE TECH BRAND FROM THE GROUND UP.
AlphaMap, launched in 2021, aimed to revolutionize the Commercial Real Estate (CRE) industry with an intuitive GIS tool designed for ease of use. Our task was to build a brand that stood out in a jargon-heavy market and was a clear leader against their strong competitors.
The Challenge
BREAKING INTO A CROWDED CRE TECH MARKET
AlphaMap came to ATYPICAL wanting to enter the competitive CRETech space with no existing digital presence and several strong existing competitors in the market. Our objective was to develop their brand and their unique differentiator, establish their online and offline identity through brand awareness, and activations, and assist their sales team in generating qualified leads.
Our Approach
CREATING A BRAND BUILT TO COMPETE
We conceptualized and crafted AlphaMap’s brand story, creating the brand mascot, Albert the Sheep, to bring personality and memorability to the brand while supporting a fun, approachable and unique position in the market. We then conceptualized, designed and built the AlphaMap website, launched its digital channels, and supported the launch with paid and organic campaigns across Google Search, Display, LinkedIn and email, as well as offline activity at ICSC Las Vegas. Together, this comprehensive multi-channel strategy helped drive brand awareness, gain traction and generate leads.
A new CRE tech brand impossible to ignore
The Results
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Let's turn your strategy into work that moves the market, campaigns, content, websites, and assets built specifically for commercial real estate
