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ADVAN offers high-value foot traffic and mobility data — but in a crowded CRETech space, complexity often led to confusion. With little brand equity, their challenge was twofold: drive awareness at scale, and communicate their product offering simply and clearly to busy CRE professionals.

ADVAN – Cutting Through the CREtech Clutter

CAMPAIGN STRATEGY

CREATIVE DESIGN

DIGITAL CAMPAIGN

MARKETING & MEDIA

CONTENT & SOCIAL MEDIA

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THE CHALLENGE

Building Awareness in a Complex Space

ADVAN offers high-value foot traffic and mobility data — but in a crowded CRETech space, complexity often led to confusion. With little brand equity, their challenge was twofold: drive awareness at scale, and communicate their product offering simply and clearly to busy CRE professionals.

THE SOLUTION

Always-On, Always-Clear

We launched an always-on, paid media strategy across Google Display, YouTube, and social platforms. The creative used clean visuals, simple value statements, and foot/car traffic data as the centerpiece. Messaging was jargon-free and easy to digest, with a focus on credibility and consistency over time.

Stay Ahead of the Curve, Advan Artwork
ADVAN offers high-value foot traffic and mobility data — but in a crowded CRETech space, complexity often led to confusion. With little brand equity, their challenge was twofold: drive awareness at scale, and communicate their product offering simply and clearly to busy CRE professionals.
ADVAN offers high-value foot traffic and mobility data — but in a crowded CRETech space, complexity often led to confusion. With little brand equity, their challenge was twofold: drive awareness at scale, and communicate their product offering simply and clearly to busy CRE professionals.

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CLIENT RESULTS

Brand Clarity Meets Conversion

5.2M

total impressions in 12 months

0.61%

Google Display CTR (above 0.53% CRE avg)

$1.47

CPC (vs $5.58 B2B avg)

1.16%

YouTube CTR (vs 0.65% B2B avg)

+28%

increase in website sessions

14%

lift in demo request conversions

This is just a taste, if you want to see more...

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