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Introducing the 2025 Commercial Real Estate Digital Advertising Benchmarks Report


A data-driven guide to digital advertising performance in commercial real estate.

By Walter Fitzgerald 


* A note on the author: At 83 years old, Walter isn’t your typical copywriter—and that’s exactly why we love him. His offbeat take on blogging and colorful storytelling make him a standout voice at ATYPICAL.  


A Note From Walter 


Last year, we made history with the first-ever Commercial Real Estate Digital Marketing Benchmarks Report. For the first time, CRE marketers had real numbers to measure their digital performance—no more flying blind or comparing apples to oranges with generic B2B benchmarks. 


But one thing became clear: paid advertising needed its own deep dive. That’s why this year, Dylan Joubert, ATYPICAL’s Chief Strategy Officer, and Rhys John, our Paid Media Specialist, went all in to bring you The 2025 Commercial Real Estate Digital Advertising Benchmarks Report—a detailed look at paid ad performance across platforms like Google, LinkedIn, Facebook, Instagram, and YouTube. 


If you’re running digital ads in CRE, you need to know what’s working, what’s not, and how your results compare to the rest of the industry. This report is your roadmap to spending smarter, optimizing your campaigns, and staying ahead of the competition. 


Let’s learn about why you need this report. 


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Why Digital Marketing Benchmarks Matter (And Why CRE Has Been Missing Them) 


If there’s one thing commercial real estate marketing has lacked for years, it’s clear, reliable benchmarks. Other industries have been tracking ad performance for ages, fine-tuning their strategies with data-driven precision. 

Meanwhile, CRE has been stuck in the dark, guessing at what “good” looks like and hoping their ad budgets are well spent. 


The reality? Hope is not a strategy. 


Without benchmarks, how do you know if your Google ads are costing too much per click? Is your LinkedIn budget getting you enough engagement? Are your Facebook and Instagram campaigns reaching the right people at the right price, or are you spending more than you need to? 


That’s why this report exists—to finally provide clear, data-driven benchmarks for paid advertising in commercial real estate.  _____


What’s Inside the 2025 Commercial Real Estate Digital Advertising Benchmarks Report 


This report is designed to help you make sense of your paid advertising performance across major digital platforms. 


Whether you’re running ads on Google Search, Google Display, LinkedIn, Facebook, Instagram, or YouTube this report gives you the real numbers behind what’s working and what’s not in commercial real estate marketing. 


So, what exactly does it cover? 

  1. Cost Benchmarks – Find out how much companies in commercial real estate are paying for ads across different platforms. Are your costs per click, per lead, or per thousand impressions in line with the industry average? Or are you overspending? 

 

  1. Performance Metrics – See how your click-through rates, engagement levels, and conversion rates compare to real estate advertisers across the country. 


  2. Platform-Specific Insights – Learn which platforms are delivering the best value for commercial real estate advertising and where your budget can go further. 

 

  1. Key Trends & Takeaways – Digital advertising is constantly evolving. This report highlights the biggest shifts in paid media performance over the past year and what they mean for your marketing strategy.

     

Instead of making assumptions about where to invest your advertising dollars, this report gives you real benchmarks to guide your decisions—so you can spend smarter, optimize your strategy, and get the most out of your budget. 


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Why Paid Media Benchmarks Are Valuable 


Spending money on digital advertising is easy. Spending it wisely? That’s the hard part. 


Many commercial real estate companies know their ads are driving traffic and leads, but they don’t know if they’re getting the best possible results for their budget. That’s where benchmarks come in. 


Without them, you might be overpaying for leads, missing opportunities to reach your ideal audience, or relying on the wrong platforms altogether. 


Here’s why having paid media benchmarks is so valuable: 

  1. Know if You’re Overpaying – Just because an ad brings in leads doesn’t mean it’s cost-effective. If your cost per lead or cost per click is higher than the industry average, you’re spending more than necessary to reach your audience. 

 

  1. Find Out Where You Can Improve – If your click-through rates or conversion rates are below benchmark levels, it could mean your messaging, targeting, or creative strategy needs adjusting. 

 

  1. Make Smarter Budget Decisions – Instead of guessing where to put your ad dollars, benchmarks help you see which platforms offer the best return on investment for commercial real estate marketing. 

 

  1. Stay Ahead of the Competition – The best marketers aren’t just tracking their own numbers—they’re measuring against the industry. If you’re performing below benchmark, it’s a sign you may be falling behind. 


The 2025 Commercial Real Estate Digital Advertising Benchmarks Report gives you the data you need to spend smarter, optimize your strategy, and ensure you’re getting the best results possible. 


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How to Use the Report 


Having the right data is one thing—knowing how to use it is what really makes the difference. 


The 2025 Commercial Real Estate Digital Advertising Benchmarks Report is designed to be more than just a collection of numbers. It’s a practical tool that helps you make smarter decisions about your marketing strategy. Here’s how you can put it to work: 


  • Compare Your Performance – Take a look at your own cost per click, cost per lead, and engagement rates across different platforms. How do they stack up against the industry benchmarks? If you’re paying more or converting less, it may be time to adjust your strategy. 

 

  • Optimize Your Ad Spend – If certain platforms are delivering better results at a lower cost, you can shift your budget accordingly to get more for your money. 

 

  • Refine Your Targeting & Messaging – If your click-through rates or engagement rates are below benchmark, it could mean your ads aren’t resonating with your audience. Use the data to improve your ad creatives, messaging, and targeting strategies. 

 

  • Set Realistic Goals – Whether you’re working with an agency or running campaigns in-house, benchmarks help you set achievable targets for your ad performance instead of guessing what “success” looks like. 


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Walter’s Final Thought (Download It!) 


By now, it should be clear—if you’re running paid ads in commercial real estate, you need to know how you stack up. 


Marketing budgets aren’t unlimited, and in a competitive landscape, every dollar needs to work harder than ever. If you’re overspending, underperforming, or just guessing, you’re leaving money on the table. 


That’s why this report exists. With real benchmarks pulled from thousands of commercial real estate ad campaigns, you finally have the data to back up your decisions. 


You’ll know where you’re getting the most value, where you might be overpaying, and how to fine-tune your strategy for better results. 


So, are you ready to spend smarter and market better? 



Until next time,  

Stay ATYPICAL 😊 



 
 
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