* A note on the author: At 83 years old, Walter isn’t your typical copywriter—and that’s exactly why we love him. His offbeat take on blogging and colorful storytelling make him a standout voice at ATYPICAL.
Well, well, well. Here we are again, standing at the crossroads of "how we’ve always done it" and "how we need to do it to keep up." You know, my grandpappy used to say, "You can’t milk a cow with yesterday’s bucket." That, my friend, is exactly where you’re standing with Artificial Intelligence (AI) and Commercial Real Estate (CRE). Lucky for you, this eBook is the nudge you need to grab a new bucket and get to work.
Now, before we go any further, I need to come clean: if you’d asked me a year ago what AI stood for, I might’ve guessed it was some kind of fancy soda pop. Artificial Intelligence? It sounded like something out of a science fiction movie, not a tool for the nitty-gritty world of CRE. But here we are, and even this old coot has to admit—it’s the real deal.
That said, I’ll confess that AI still leaves me scratching my head some days. The idea of machines "learning" gives me the willies, like something out of one of those robot apocalypse movies. But Dylan Joubert, the Chief Strategy Officer at ATYPICAL, assures me there’s nothing to fret about. Dylan’s as sharp as a tack and the mastermind behind this guide. He sees AI for what it really is: a game-changing tool for folks like you and me to get ahead in the ever-changing world of CRE.
Let me tell you why Dylan put this guide together. He saw the CRE world speeding up faster than a jackrabbit on a hot day. Data is piling up, decisions need to be quicker, and competitors are using AI to leap ahead while some folks are still fiddling with pen-and-paper spreadsheets. Dylan’s goal is to make AI approachable, useful, and downright understandable, even for the likes of us who didn’t grow up with computers in our pockets.
He explains AI in simple terms: it’s like an assistant who never sleeps, never gets tired, and doesn’t miss a thing. It crunches numbers faster than you can say "ROI”,(apparently that’s an important marketing term) spots trends in the market before they become obvious, and even automates tasks that usually eat up your time. This eBook cuts through the tech talk and shows you, step-by-step, how AI can help you work smarter, not harder.
Who Is Dylan Joubert?
Dylan isn’t some tech guru holed up in an ivory tower. He’s a strategist with a deep understanding of CRE and the challenges you and I face every day—sifting through data, managing properties, and staying ahead of the competition. His goal isn’t to replace your gut instincts or years of experience but to enhance them with tools that take care of the heavy lifting while you focus on steering the ship.
What’s Inside? (The Meat and Potatoes)
This guide isn’t some highfalutin theory book that leaves you scratching your head. Nope, it’s practical advice you can use right away. Here’s a taste of what’s waiting for you:
Investment Analysis & Market Forecasting
AI is like that old neighbor who always knows what’s going to happen before it does. It’ll analyze data faster than you can say "spreadsheet" and help you make investment decisions with the confidence of a rooster in his own henhouse.
Property Development & Construction
From site selection to cost analysis, AI handles these tasks like a champ, ensuring you’re not building castles in the sky—or worse, in flood zones.
Property & Tenant Management
Managing properties can feel like herding cats, but AI brings order to the chaos. Automate maintenance schedules, tenant communication, and rent collection so you can focus on growing your business.
Property Marketing
Gone are the days of tossing ads out like seeds and hoping something sprouts. AI makes your marketing as targeted as a bird dog on a quail, creating campaigns that speak directly to your audience.
Who Is This For? (Spoiler: You!)
Whether you’re a CRE greenhorn trying to make a name for yourself or an old hand looking to stay sharp, this eBook is for you. AI isn’t here to replace you; it’s here to make you better.
Why Should You Care?
AI isn’t a passing fad—it’s the future, and the future doesn’t wait for anyone. If you’re not embracing AI, you’re setting yourself up to be left holding the bag while the rest of the industry races ahead.
How Will This Change Your Business?
Picture this: Instead of losing hours hunting down tenant data or patching together marketing strategies, you’ve got AI doing the heavy lifting. With the right tools, you can save time, boost profits, and sleep a little easier knowing your business is running smoother than a fresh jar of peanut butter.
Your Invitation to Join the AI Stampede
This is your chance to stop worrying about AI and start using it to your advantage. So, what are you waiting for? Don’t be the one standing on the platform while the AI train leaves the station.
As I like to say, "The best time to plant a tree was 20 years ago. The second-best time is today." Get started now, and watch your business grow like a weed in springtime.