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WE'RE BIG FANS OF THE WRITTEN WORD...
...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!
Is Your Commercial Real Estate Firm Ready for the AI Content Shift?
A tactical guide to making your firm’s insights visible, structured, and cited in AI-powered discovery.
Walter Fitzgerald
7 min read
How Brokerages and Owner-Operators Can Turn Internal Data into External Demand
How brokerages and owner-operators can turn internal data into external demand.
Walter Fitzgerald
7 min read
Commercial Real Estate Marketing Mistakes to Avoid in 2025
Expert Tips to Strengthen Your CRE Strategy and Stand Out in a Crowded Market
Dylan Joubert
6 min read
How to Make a Commercial Real Estate Marketing Plan
A clear-cut guide to building a marketing plan that drives real results.
Walter Fitzgerald
9 min read
The New Rules of Generating Commercial Real Estate Leads
Discover the new rules of lead generation and why your website is more important than ever.Â
Walter Fitzgerald
6 min read
The Best Platforms for Commercial Real Estate Advertising
Learn how to choose the right digital advertising platforms for commercial real estate, with strategic insights to boost brand visibility, generate leads, and optimize every stage of the marketing funnel.
Walter Fitzgerald
8 min read
Unlocking Engagement: The Missing Piece in your CRE Marketing Strategy
Let's be honest, you've put time and effort into your content marketing, carefully crafted those property showcase posts, and shared...
Mark Kalkwarf
5 min read
Introducing the Inaugural Digital Marketing Benchmarks Report for Commercial Real Estate
You know that feeling when you've been stuck spinning your wheels, investing dollars into digital marketing efforts with little...
Mark Kalkwarf
5 min read
We’re Calling Bullsh!t on LinkedIn Engagement
We’re going head-to-head with LinkedIn. It's our belief that engagement is being diluted by bots and spam accounts we didn’t pay for, and...
Dylan Joubert
9 min read
Why You Should (probably) Avoid Marketing Your Commercial Real Estate Business On Twitter
The point of marketing your CRE business is to reach your end customer, and we don’t think they’re on Twitter.
Mark Kalkwarf
3 min read
SEND HELP … - - - …
AUTHORS NOTE: the bosses told me i had to write another blog because everyone thought the first one was funny, but i didn’t write that...
Walter Fitzgerald
3 min read
I Haven’t Learned a Thing in Two Months Here
Our 83-year-old social media manager has been at ATYPICAL for two months. Read about all the things he has learned...or hasn't.
Walter Fitzgerald
3 min read
PRESS RELEASE: ATYPICAL and Phillips Edison & Company Wins a Gold ICSC MAXI Award in Innovation
ATYPICAL is thrilled to announce their recognition as GOLD MAXI Award winners in partnership with PECO in the Innovation category.
Skye Revell
2 min read
Creating Your Own Visual Content for Social Media During COVID-19
ATYPICAL gives you all the tips and tricks for creating your own visual content for your real estate social media page.
Mark Kalkwarf
5 min read
7 Tips for Hosting a Successful Live Virtual Event
As the world shifts to video conferencing, ATYPICAL looks at the top 7 tips for hosting a successful and engaging virtual event.
Mark Kalkwarf
2 min read
5 Tips for Digital Marketing in a Recession
ATYPICAL talks with CMO of Brixmor, Kristen Moore on ways to optimize your digital marketing in a recession.
Mark Kalkwarf
2 min read
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