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WE'RE BIG FANS OF THE WRITTEN WORD...
...we're also fans of search engine optimized content (we practice what we preach) and sharing our knowledge. So, grab a cup of coffee, tea, wine, or whiskey and enjoy the ramblings and learnings from the ATYPICAL subject matter experts. Happy reading!
Best Practices for Commercial Property Marketing
A strategic guide to promoting commercial properties across the right digital channels for maximum visibility and results.
Walter Fitzgerald
8 min read
Commercial Real Estate Marketing Mistakes to Avoid in 2025
Expert Tips to Strengthen Your CRE Strategy and Stand Out in a Crowded Market
Dylan Joubert
6 min read
How to Make a Commercial Real Estate Marketing Plan
A clear-cut guide to building a marketing plan that drives real results.
Walter Fitzgerald
9 min read
Commercial Real Estate Marketing Agency: How to Choose the Right Agency for Growth
A no-fluff guide to hiring a CRE marketing agency that actually knows what they’re doing.
Walter Fitzgerald
10 min read
Commercial Real Estate Lead Generation: 5 Proven Tactics to Get More Leads
Stop Chasing Cold Leads. Start Building a Smarter, Scalable CRE Pipeline.Â
Walter Fitzgerald
9 min read
The New Rules of Generating Commercial Real Estate Leads
Discover the new rules of lead generation and why your website is more important than ever.Â
Walter Fitzgerald
6 min read
AI and SEO: How AI is Changing Search Engine Optimization in CRE
AI is transforming how CRE brands get discovered, offering new ways to boost visibility, create smarter content, and reach ready-to-act audiences.
Walter Fitzgerald
10 min read
The Best Platforms for Commercial Real Estate Advertising
Learn how to choose the right digital advertising platforms for commercial real estate, with strategic insights to boost brand visibility, generate leads, and optimize every stage of the marketing funnel.
Walter Fitzgerald
8 min read
Unlocking Engagement: The Missing Piece in your CRE Marketing Strategy
Let's be honest, you've put time and effort into your content marketing, carefully crafted those property showcase posts, and shared...
Mark Kalkwarf
5 min read
Introducing the Inaugural Digital Marketing Benchmarks Report for Commercial Real Estate
You know that feeling when you've been stuck spinning your wheels, investing dollars into digital marketing efforts with little...
Mark Kalkwarf
5 min read
7 Steps to Figuring Out Your Video Marketing Strategy
Without a video marketing strategy, you are falling behind the times. ATYPICAL looks at 7 steps to building your video strategy for CRE.
Mark Kalkwarf
3 min read
We’re Calling Bullsh!t on LinkedIn Engagement
We’re going head-to-head with LinkedIn. It's our belief that engagement is being diluted by bots and spam accounts we didn’t pay for, and...
Dylan Joubert
9 min read
Catfishing CRE Listings. Good or Bad?
Should you be uploading CRE listings that look nothing like your actual properties? Or is there a better way? By Amy Catterson & Dylan...
Amy Catterson & Dylan Joubert
4 min read
Marketing Commercial Real Estate in an Economic Downturn
Marketing Commercial Real Estate in an Economic Downturn
Mark Kalkwarf
3 min read
SEND HELP … - - - …
AUTHORS NOTE: the bosses told me i had to write another blog because everyone thought the first one was funny, but i didn’t write that...
Walter Fitzgerald
3 min read
(not) ATYPICAL Real Estate Marketing "Show" Recap: #3 Inspiration from outside of CRE
A recap of episode 3 of the (not) ATYPICAL Real Estate Marketing "Show" where we look at the creative campaigns that inspire us.
Mark Kalkwarf
4 min read
(not) ATYPICAL Real Estate Marketing "Show" Recap: # 1 Remarketing
A recap of the first episode of the (not) ATYPICAL Real Estate Marketing "Show" where we discuss remarketing in commercial real estate.
Skye Revell
3 min read
PRESS RELEASE: ATYPICAL and Phillips Edison & Company Wins a Gold ICSC MAXI Award in Innovation
ATYPICAL is thrilled to announce their recognition as GOLD MAXI Award winners in partnership with PECO in the Innovation category.
Skye Revell
2 min read
Because My Data Tells Me So
ATYPICAL discusses Google Analytics, how to leverage it for commercial real estate and how to correctly attribute positive online behavior.
Mark Kalkwarf
2 min read
FILLING THE VACANCY GAP: Generating Leads for the CRE Sector
As businesses struggle to navigate the COVID landscape, ATYPICAL discusses our strategy for generating leads for owners and operators in CRE
Skye Revell
2 min read
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