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Explore sharp, practical content on visibility, lead generation, websites, content, andmarketing performance in commercial real estate.

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Best Practices for Commercial Property Marketing

A strategic guide to promoting commercial properties across the right digital channels for maximum visibility and results.

Walter Fitzgerald | Experienceer

Commercial Real Estate Marketing Mistakes to Avoid in 2025

Expert Tips to Strengthen Your CRE Strategy and Stand Out in a Crowded Market

Dylan Joubert | Chief Strategy Officer
Walter Fitzgerald | Experienceer

Best Practices for Commercial Property Marketing

A strategic guide to promoting commercial properties across the right digital channels for maximum visibility and results.

Dylan Joubert | Chief Strategy Officer

Commercial Real Estate Marketing Mistakes to Avoid in 2025

Expert Tips to Strengthen Your CRE Strategy and Stand Out in a Crowded Market

Walter Fitzgerald | Experienceer

How to Make a Commercial Real Estate Marketing Plan

A clear-cut guide to building a marketing plan that drives real results.

Walter Fitzgerald | Experienceer

Commercial Real Estate Marketing Agency: How to Choose the Right Agency for Growth

A no-fluff guide to hiring a CRE marketing agency that actually knows what they’re doing.

Walter Fitzgerald | Experienceer

Your ICSC Las Vegas 2025 Last-Minute Marketing Checklist

By now, the flights are booked, the booth’s been paid for, and your team has already argued over who gets the good hotel room. Classic ICSC. At this point, the planning phase is mostly done, and if we’re being honest, most of what you’ve read about “how to prepare for ICSC” feels like advice that would've been helpful… about 3 months ago.

Walter Fitzgerald | Experienceer

Introducing the 2025 Commercial Real Estate Digital Advertising Benchmarks Report

A data-driven guide to digital advertising performance in commercial real estate.

Walter Fitzgerald | Experienceer

How To Build A Winning Commercial Real Estate Marketing Strategy In 2025

Discover how to craft a successful commercial real estate marketing strategy in 2025 by aligning goals, leveraging data-driven insights, and integrating digital platforms to maximize brand visibility and lead generation.

Walter Fitzgerald | Experienceer

Introducing the Inaugural Digital Marketing Benchmarks Report for Commercial Real Estate

You know that feeling when you've been stuck spinning your wheels, investing dollars into digital marketing efforts with little...

Walter Fitzgerald | Experienceer

ATYPICAL Adds Peppers to the Pot

Dylan Culhane Joins as New Creative Director to Spice Up Commercial Real Estate Marketing Well, folks, it's been a good while since your...

Dylan | Chief Strategy Officer

ICSC New York 2022 Review

ICSC New York 2022 Review

Dylan | Chief Strategy Officer

ATYPICAL Buys Millions of Square Feet of Air Rights Above US Cities to Run Advertising

The acquisition is part of the company’s strategy to own commercial real estate marketing in the United States.

Walter Fitzgerald | Experienceer

SEND HELP … - - - …

AUTHORS NOTE: the bosses told me i had to write another blog because everyone thought the first one was funny, but i didn’t write that...

Walter Fitzgerald | Experienceer

I Haven’t Learned a Thing in Two Months Here

Our 83-year-old social media manager has been at ATYPICAL for two months. Read about all the things he has learned...or hasn't.

Walter Fitzgerald | Experienceer

(not) ATYPICAL Real Estate Marketing "Show" Recap: #3 Inspiration from outside of CRE

A recap of episode 3 of the (not) ATYPICAL Real Estate Marketing "Show" where we look at the creative campaigns that inspire us.

Walter Fitzgerald | Experienceer

(not) ATYPICAL Real Estate Marketing "Show" Recap: #2 Google Analytics

A recap of the second episode of the (not) ATYPICAL Real Estate Marketing "Show" where we discuss the value of Google Analytics

Walter Fitzgerald | Experienceer

We hired an 83-year-old 'Experienceer' to take over our social media

So, we hired someone ‘new’ to take over our social media platforms (he said he was into marketing when we asked but that wasn’t totally...

Walter Fitzgerald | Experienceer

(not) ATYPICAL Real Estate Marketing "Show" Recap: # 1 Remarketing

A recap of the first episode of the (not) ATYPICAL Real Estate Marketing "Show" where we discuss remarketing in commercial real estate.

Walter Fitzgerald | Experienceer

The Offices Are Closed But Work Isn't

In these difficult times, ATYPICAL looks at how to use digital marketing to appeal to the decision-makers in the CRE world.

Walter Fitzgerald | Experienceer

Marketing Management in the Commercial Real Estate Industry

ATYPICAL discusses our definition of marketing and how we apply this to commercial real estate.

Walter Fitzgerald | Experienceer

PRESS RELEASE: ATYPICAL and Phillips Edison & Company Wins a Gold ICSC MAXI Award in Innovation

ATYPICAL is thrilled to announce their recognition as GOLD MAXI Award winners in partnership with PECO in the Innovation category.

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