WE HELPED ROCKPORT LAND A MAJOR U.S. BANK WITHIN SIX MONTHS.
The Rockport Group has a 20+ year track record leading commercial real estate technology, offering top-tier CRE management software and lending solutions. Despite this legacy, Rockport sought to challenge a long-standing monopoly in the CRE appraisal software space, requiring a brand repositioning to stand out as the modern, trusted platform for top industry players.
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The Challenge
TAKING ON THE CATEGORY LEADER
The task was to elevate Rockport’s brand to compete against a dominant industry leader, Argus, who had maintained market control for decades. The goal was to establish Rockport VAL, their cloud based valuation tool, as a credible, enterprise-level alternative through rebranding efforts, all while generating qualified leads and working to secure the trust of a major US bank.
Our Approach
REPOSITIONING ROCKPORT FOR ENTERPRISE GROWTH
To establish Rockport as a strong contender, we developed a rebrand that demonstrated the full product suite while reinforcing the group’s 20-year legacy, supported by a new website that elevated the brand’s credibility and positioned Rockport as a modern, enterprise-level alternative.
We then executed a 360-degree digital campaign across Google Search, Display, LinkedIn, Facebook and YouTube, with messaging focused on innovation, reliability and industry expertise.
When a competitor introduced a forced platform migration, we pivoted the campaign to highlight the potential risks of the move, responding quickly to an opportunity that Rockport could take advantage of.
The creative that cracked the monopoly
The Results
"We just landed one of the largest US banks!"
Your team’s performance on this campaign was nothing short of legendary. I know we asked a lot out of you, and you delivered. I think the commercial real estate appraisal industry will remember 2022 as the year the world changed. Truly spectacular, both in the planning & creativity but also the execution!
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