Is your advertising performing, or
just spending?

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The 2026 US Commercial Real Estate Digital Advertising Benchmarks. Built only from CRE campaigns, so you can see what good looks like on Google, YouTube, LinkedIn, and Meta. Plus the AI Top 100.

200M+ ad impressions
1.6M clicks
6 ad platforms
3 years of data
free preview

What a CRE click cost in 2026

Cost per click for the typical US commercial real estate advertiser, October 2025 to September 2026. Arrows compare with the year before: green is better for you, coral is worse.

google search
$2.33
▲ up
Performance Max
$0.76
▼ down
Google Display
$0.13
▼ down
YouTube
$5.74
▲ up
LinkedIn
$3.23
▼ down
Meta
$0.96
▼ down
Click-through rate
▇.▇▇%
Cost per 1,000
$▇▇.▇▇
Conversion rate
▇.▇▇%
Cost per conversion
$▇▇▇.▇▇
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Is AI sending your clients to someone else?

See how often AI platforms cite your website when people ask about commercial real estate. Then see how a competitor compares.

Any website
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Checks 6 AI platforms
what's inside

the full report

Short pages, one idea each.
Every number has its source on the page.

01
The year behind the numbers
02
The new buyer journey
03
The AI Top 100
04
Six platforms, page by page
05
Clicks are not conversions
06
Mobile vs desktop
07
YouTube on the big screen
08
Three-year trends
09
Six moves for 2027
also inside

the ai top 100

The US commercial real estate companies AI cites most. Five of the top eight are property listing sites. The highest-ranked brokerage is number 9.

1
LoopNet
97.55
2
Crexi
70.08
3
CommercialCafe
64.39
4
PropertyShark
41.92
5
Extra Space Storage
38.54

Stop guessing what good looks like

Every number for every platform, the full AI Top 100 and six moves for 2027.