ATYPICAL

The Top 4 Things That Will Give You a Marketing Edge in 2020

Sarah Malcolm
Are you ready to get a jump start on the next big thing in the new decade? You've come to the right place. We love experimenting with new trends that give you a marketing edge, and we're always talking to our clients about ways to do things differently. Here are a few tactics to try in the new year.

Are you ready to get a jump start on the next big thing in the new decade? You've come to the right place. We love experimenting with new trends that give you a marketing edge, and we're always talking to our clients about ways to do things differently. Here are a few tactics to try in the new year.

Virtual and augmented reality

I know, these are two topics you’ve heard a lot about in the commercial real estate industry. And yes, we know that there are companies already making use of AR & VR technology. Still, there's so much more we could be doing.

VR/AR is still to the point where it's a novelty to most of our consumer base. Especially with AR technology, there are more applications our industry could be doing to engage our customer base.

The cool thing about AR technology is it is interactive. This makes it stand out, and it helps you build a relationship with your customers. I remember the first time I engaged with VR/AR technology. That was a few years ago, and it was a “WOW” moment. It definitely made an impression on me. Ask yourself: “how could I use VR/AR to make a WOW moment forevery customer?”

Need more proof we have more to do with VR/AR? Gartner predicts that only 25% of enterprises will have deployed immersive technologies by 2022. You could get a head start by being one of them.

Customize everything

The days of mass marketing strategies are coming to an end. If you really want to make a difference with your target audience, 2020 is your time to embrace personalized marketing.

In our discussions with clients, they talk about how their advertising just isn't generating the same returns that it used to. Duh. People are tuning out generic ads. They have a mass-marketing filter now.

An Ad week survey found 80% of people found they’d be more likely to work with a company that offered a personalized experience.

So let's stop talking about personalization and take action. Now is the time to really get to know our customers. Start tracking the links they click, initiating behavior-based responses, and use their first names when we talk to them.

Artificial Intelligence in digital marketing

Now here's something we can all definitely get behind. AI is going to take away some of our digital marketing busy work and allow us to be more creative and create better experiences for our people.

AI applications can be used for basic communications, product recommendations, and personalization of contents like email. You see AI use in customer service chatbots and in social media management. There’s an AI that will auto-generate content for your social work, make predictions on what content comes next, and create personalized ads.

Explore some of the innovation that's happening with AI and marketing. It's really exciting stuff.

Video marketing

You might be thinking, “why is video marketing here? I already know this is a trend." I really have to emphasize the importance of adding video to your digital marketing strategy. In our work with clients, we see the impression that video leaves with their target audience.  

Videos help consumers feel more confident about what it is they're purchasing or subscribing to. It's how customers learn about new products. It also increases engagement. One study found 70% of consumers say that they have shared a brand’s video.

But within the “video” category, there are some other trends to pay attention to for 2020. For example, live video. It went from novelty to fading away a bit, but it's on its way back big time. People are using it for interviews, demonstrations, life in the office, and all kinds of unique ways.

Another resonating type is 360-degree video content, which kind of segues off of interactive experiences we see in AR technology.

Finally, something that is working really well with video content is personalized video messages. This is something truly novel that makes a big impression on our target audience. They don’t need to belong and complicated to make a positive impression.

What digital marketing trend do you think will take 2020 by storm? Any big changes we missed? Let’s chat about next year and beyond!

 

 

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