ATYPICAL

The ATYPICAL Bunch

By Sarah Malcolm
I am beyond excited to announce that The Content Funnel and ATYPICAL are now one. We are a full service marketing agency focused in commercial real estate. I can’t help but think of the iconic sitcom, The Brady Bunch. I know it’s a little cheesy but hear me out… In The Brady Bunch, two families came together and created one of the first blended families we saw on TV. Just like The Brady Bunch, we are two groups that came together to create a new amazing family. 

I am beyond excited to announce that The Content Funnel and ATYPICAL are now one. We are a full service marketing agency focused in commercial real estate.  I can’t help but think of the iconic sitcom, The Brady Bunch. I know it’s a little cheesy but hear me out… In The Brady Bunch, two families came together and created one of the first blended families we saw on TV. Just like The Brady Bunch, we are two groups that came together to create a new amazing family. 

I have known Mark Kalkwarf for years and have followed his amazing creative work in the industry. I mean, who can forget The Coffee Shirt or the Rob Sparke campaign from Open Box? Pretty epic stuff, folks. In 2018 he came to us and said he was starting an agency and immediately we wanted to be involved. For the past year, as we worked toward building content marketing for our clients, ATYPICAL was taking digital marketing to the next level creating awesome campaigns for the Commercial Real Estate sector.

Not only did his team and our team love working together, but strategically, we really were the perfect fit. Two very creative families who love what they do coming together is a recipe for pure magic. So earlier this year we decided that joining forces was not only great for our clients but great for us, as well. Together, we are set on disrupting marketing and advertising in an industry that has been so good for us. To give our clients the ability to be very strategic while being exceptionally creative. 

Mark and I have been in commercial real estate marketing and digital for a long time. We love this industry. We love the people in this industry. The marketing folks work so hard and we can’t wait to help and support these amazing people take their creative to a new level and get results that impact their business. Staying on top of trends and being different has been a struggle for marketers and we are excited to have the opportunity to make them look good! 

I am beyond thrilled to bring these two agencies together and help commercial real estate be “ATYPICAL” and REALLY stand out. 

Just like the theme song of The Brady Bunch says… 

Till the one day when the lady met this fellow

And they knew that it was much more than a hunch

That this group must somehow form a family

That's the way they all became…  

The ATYPICAL bunch. 

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