Let’s Be Honest. Social media marketing is tough. Potential clients have countless businesses competing for their attention. Fads come and go within days. Social networks constantly tweak their news feed algorithms, their features, and their paid advertising options. Driving social media results requires the commercial real estate professional to stay on their toes. We talk a lot at ATYPICAL about best practices and what commercial real estate industry-specific tactics generate results. Through these conversations, we began to realize our industry lacks a gold-standard resource to guide social media marketing. How do you answer the questions, “Who is doing well?” and, “How are they doing it?” This report came about because we want professionals to have industry-specific information to compare and inspire their social marketing efforts.