ATYPICAL

Something AI This Way Comes: The Tech Helping Digital Marketers

Sarah Malcolm
By no means is Artifical Intelligence (AI) going to completely replace the creativity and inside industry knowledge necessary to do our jobs to the best. What AI is doing is saving digital marketers and real estate professionals time in collecting and analyzing data,finding applicable insights, and increasing our reach. Here’s what to expect from adopting AI in your digital marketing strategy.

By no means is Artificial Intelligence (AI) going to completely replace the creativity and inside industry knowledge necessary to do our jobs to the best. What AI is doing is saving digital marketers and real estate professionals time in collecting and analyzing data, finding applicable insights, and increasing our reach. Here’s what to expect from adopting AI in your digital marketing strategy:

Crunching the numbers

The latest AI takes the data and gives insights into your digital marketing that you didn’t know. For example, it will take your retargeting ads and figure out the ones that actually worked. You can see some of this at work on the social media platforms’ insight dashboard. Another example is Pattern89, which uses AI to analyze ad performance across platforms to figure out which will perform best and where and gives suggestions on how to split your budget.

AI tools that convert content

Strategist Bryan Kramer recently discussed in a Social Media Examiner video how AI technology is reducing the time-consuming tasks in digital marketing. For example, taking long-form content and re purposing it for uses on different channels. “There's an artificial intelligence tool that will take all of your long-form content and rewrite all your short-form content for you,” says Kramer. For example, Lumen5 takes blogs and converts them to video, or TryLately, which has a re purposing tool Kramer mentions.

Figuring out what consumers want

Personalization is the big move in digital marketing. But how do you know what your target audience needs and wants? AI collects data about someone, like what products they buy and which pages they browse, to figure out their interests. It can predict what else they might need and suggest it to them.

Sound far-fetched? Amazon does it every time you shop. YouTube suggests videos based on your viewing history. So how can you be as smart as Amazon with your digital marketing? An AI-powered social listening platform delivering audience insights is one way to start.

Email marketing is a prime target for delivering personalized content. Rasa.io uses its AI technology to create automated personalized content in its newsletter and determines the best time to sent for each individual recipient–not just segmented groups. OneSpot offers individualization for websites and emails. The point is, there are AI service providers working to help take personalization to the next level.

Let me serve you better

Natural language processing and AI semantic recognition grows by leaps and bounds every day. Now we are empowered to deliver better customer service using AI-powered chatbots. This technology helps us answer client questions any time without any lag or annoying hold music. Brands have applied chatbots to Facebook Messenger, Slack, and WhatsApp to act as the first line of communication.

Look: AI is not about reducing creativity but removing some of the task-heavy load so you have more time for strategic planning and creativity. AI technology provides valuable insights into our digital marketing strategies. Being the best means making smarter and faster decisions, and AI is here to help you do that. Pair it with the best minds in commercial real estate digital marketing at ATYPICAL, and you’ve got a winning combo.

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