ATYPICAL

Q&A - The DNA of #CRE

Sarah Malcolm
For an industry built on networking, we found that people didn’t know who made up their peer group across the country—or how that group prioritized their time each year. The DNA of #CRE was created as an industry-wide survey to identify best practices and establish the most important benchmarks for commercial real estate brokerage success.

If you're in commercial real estate (CRE) and in the know, then you will have heard of The DNA of #CRE survey. In case you haven't, it’s a survey brought to you by Buildout and theBrokerList with the purpose of understanding how  brokers and marketers think and the platforms and technologies that they use.

A few months ago they asked us to be a promo partner and we said yes immediately. As a marketing agency focused exclusively on the commercial real estate industry, we are always interested in learning more about our audience and the trends that influence their decisions. So I wanted to get to the bottom of why people should take this survey in a good ol’ Q&A with the Buildout team.

Enjoy and if you haven't already done so, please take the survey

What is the DNA of #CRE?

For an industry built on networking, we found that people didn’t know who made up their peer group across the country—or how that group prioritized their time each year.

The DNA of #CRE was created as an industry-wide survey to identify best practices and establish the most important benchmarks for commercial real estate brokerage success.

How long have you been doing this survey and how many people participate?

We’re excited to be celebrating the 5th anniversary of the DNA of #CRE this year! Every year our respondent numbers have been growing exponentially. We’re hoping to make this the biggest year of the survey yet with a goal of over 1,000 people taking the survey!

What is new this year for The DNA of #CRE survey? 

For the 5th anniversary, we conducted a small exploratory survey of previous respondents’ feedback and other CRE professionals’ interests. We rebuilt the survey around their feedback and what they said they wanted to learn about the industry.

We’re looking for exciting new best practice insights on everything from sharing comp data to the reasons brokers might prefer one listing site over another.

Why should marketers and brokers take this survey? What is in it for them? 

The DNA of #CRE survey is one of a kind and provides a great opportunity to support the industry with your insights and expertise—and participating gets you early access to the results.

For the first time, DNA of #CRE survey respondents will also be entered into a raffle where they can win exclusive advertising packages on some of the most popular industry sites, a new iPad, virtual assistants for your car and home, gift cards, and more!

What is the most surprising feedback you have learned over the years doing this survey? 

In last year’s DNA of #CRE results, we learned that although building relationships was overwhelmingly the most important factor for brokers winning business—they weren’t able to spend the most time there.

Administrative and marketing tasks competed for brokers’ attention almost equally with their ability to focus on their relationships.

What do you do with all of the data from the survey? 

We share it! We work to compile every result we receive in the DNA of #CRE and make the combined data as easily digestible for everyone in the industry as possible.

The purpose of the DNA of #CRE is to help brokerages make more informed decisions around the trends of the industry.

Part of our exploratory survey involved broker and marketers’ preferred method of receiving the results, and we’re excited to implement that feedback in the best way we can when we share this year’s results!

Based on the survey and data you have collected, what predictions do you have moving forward? 

Commercial real estate’s attitude toward technology has evolved so much over the lifetime of the DNA of #CRE.

Following the trends of previous results, we’re excited to see the ways the most successful brokerages are leveraging tech across their listing process, prospecting data management, and more.

The demand for more integrated tools is growing louder each year!

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