ATYPICAL and Waze Driving Traffic To Retail Locations

Amanda Bowen
ATYPICAL and Waze join forces to drive innovation to the commercial real estate industry and drive traffic to retail locations, starting in the USA.

ATYPICAL, leader in commercial real estate marketing services and Waze, an app that helps riders and drivers get where they’re going—faster, smoother, safer, and happier, today has announced they are working together to bridge the gap in helping to drive traffic to retail brick-and-mortar locations worldwide. Waze, purchased by Google in 2013, amplified its community-sourced navigation capabilities to an audience of more than 110 million drivers worldwide.

This collaboration focuses on ATYPICAL’s commitment to bringing innovation to their clients in the commercial real estate industry and Waze is a human movement company with the power to move people to you, making this relationship a perfect match.

The relationship allows ATYPICAL to continue supporting their clients objective of driving traffic to their retail locations, starting in the USA.

Waze’s app has a highly-engaged, loyal audience of more than 110 million drivers worldwide, whole an on the app as an indispensable part of their everyday lives. Users spend an average of 10.5 hours per month on Waze. In the U.S., this is more monthly time spent in-app than Snapchat, Twitter, Pinterest, and other great branding platforms.

Sarah Malcolm, Co-President at ATYPICAL, said: “ATYPICAL is committed to supporting the real estate industry by utilizing the best innovation that is focused on getting results. When I saw the advertising capabilities on Waze and their proven ability to deliver with a 20.4% increase in navigation to locations, I was sold. I couldn’t be more thrilled to bring additional value to our clients.”

Mark Kalkwarf, Co-President at ATYPICAL, said: “We are very excited to be collaborating with the Waze team to extend the reach of our digital campaigns into the exciting world of GPS navigation”

ATYPICAL (different from all others of the same type) is a full service sales marketing agency working exclusively in the Commercial Real Estate (CRE) space. They combine their technology background, marketing know-how and real estate experience to boost adoption in the real estate industry. ATYPICAL provides consulting on sales marketing strategies, dedicated teams to help execute these strategies and award winning, targeted marketing campaigns.

Waze is where people and technology meet to solve transportation challenges. It's a platform that empowers communities to contribute road data, edit Waze maps, and carpool to improve the way we move about the world. Thanks to Wazers everywhere, Waze is able to partner with municipalities and transit authorities to reduce traffic and congestion—leveraging current infrastructure while impacting city planning.

A world with better transportation doesn't have to be in the distant future. By harnessing the power of community to reverse negative trends in transportation, Waze can create a world where traffic is history.

                                                                                                                                      Let's do something great together

For more information about how this new partnership can help your commercial real estate business, contact

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