Growing your commercial real estate technology business starts well before the first time you engage with a new prospect.Finding and closing new business means sourcing as many high-quality leads as you can. Now with coronavirus cancelling and postponing events, it is more important than ever to use tools and marketing strategies that go beyond face-to-face. We're breaking down a few ways CREtech companies and use digital marketing to increase lead generation efforts.
Creating information targeted to your audience's specific needs makes you more discoverable and showcases your value. If you are targeting project managers for new commercial real estate developments, create different kinds of content specifically for their needs: videos on how your software tracks workflow, case studies on how your product helped a new retail center, blogs about vendor management, etc.
Not only are you educating readers, but you're also showing the advantage of using your tech product offers.
Any efforts to promote on your website need to pair with what you're doing on your social media channels and vice-versa. The website and social work in tandem to push your information out there and draw people towards your marketing assets.
Additionally, social media is an opportunity to engage in CRE technology conversations that direct where the industry is going. This is your chance to prove your company is a thought leader.
And yes, you can also create inbound leads from social using purpose-built paid advertising on services like LinkedIn and Facebook. But you can also solicit inbound leads through others sharing your valuable content and earning social referrals.
When was the last time you did an audit of your website for lead generation strategy? You want to use every aspect of your website to maximize your lead generation potential. Look for ways to get people to leave their contact information. Create content funnels on the website related to buyer personas. This way, people are seeing personalized content and are more likely to give you information about themselves.
No one said commercial real estate technology couldn't be creative. Generate leads by standing out and above the crowd. While you want to be where your prospective clients are online, do something with your content that is ATYPICAL from the mold. We've built a whole name around doing CREtech marketing differently.
Like any industry,word-of-mouth referrals are a leading way to generate customer leads. Take your existing customers and find ways to delight and surprise them in your marketing efforts. Turn them into your biggest fans.
Ask for their support in the digital world. Having someone leave a video testimonial is an incredibly powerful way to support your lead generation efforts.
If you want to be noticed in the CREtech industry, you've got to go where the commercial real estate leaders are going. Until we can participate in conferences like ICSC,CRE Tech, ULI, CCIM, and more. But with those options currently sidelined, look for digital ways to build bridges. Start networking on platforms like LinkedIn.Find social groups or follow specific hashtags in your niche.
Not sure where the fish are? Cast some bait and take the conversation online. If you can’t meet in a coffee shop, how about hosting a “virtual coffee shop” meeting? Lure the fish to you.
The single most important lead generation tactic is to create exceptional experiences at every touch point. You never know where your biggest lead is going to come from, so be prepared from every angle to surprise and delight.
Looking to spice up your lead generation tactics? ATYPICAL comes in mild, medium, and spicy. Sprinkle some onto your CREtech lead generation strategy.