5 Ways to Apply the Brand to Your Email Marketing

By Amanda Bowen
Email marketing is one of the more effective marketing tools for boosting sales simply based on name recognition. Emails from well-known brands have a significant advantage in grabbing the customers’ attention. That’s how the magic of a strong brand works. Apply your branding to your email to enhance your business reputation and nurture a loyal audience. 

Email marketing is one of the more effective marketing tools for boosting sales simply based on name recognition. Emails from well-known brands have a significant advantage in grabbing the customers’ attention. That’s how the magic of a strong brand works. Apply your branding to your email to enhance your business reputation and nurture a loyal audience.   

#1. Create an email template

People like patterns. Designing an email template helps your audience know exactly where to look in your emails for the information they want, increasing the likelihood they’ll open it. Plus, setting up a template unique to the brand email creation easier in the long run. Why fiddle with uploading the logo and tweaking the email to match the brand visual styling every time you program a campaign or newsletter? Save time and gain the confidence of knowing the templates promote the brand with every scheduled send.

#2. Balance the look

Real estate brands typically have heavy visual element. Brokers use high-quality images and video to attract buyers to properties, but they also share relevant details. Emails need to load quickly on a mobile device and offer a specific focus. Find a happy medium between the textual information and the imagery to deliver a message that keeps the reader scrolling and clicking.

#3. Match your brand tone

Your branding guide should have information about the brand’s voice. Do you sound quirky and funny or are you business casual? The voice carries through all your brand assets, but especially with email. This marketing tool has a more personal feel, even when sent to a segmented list. If your brand has an unconventional voice, email is an excellent tool to be creative and let it shine. Just keep your email voice on point with the company brand and run with it. 

#4. Add ways to engage

What can people do once they have read your email?  Add a clear call-to-action about the reader’s next steps. Think about what else people can do with your email. We’ve seen tags like, “if you liked reading this, share with a friend!” with an email button for easy forwarding.

Emails need ways to connect the reader with you and the greater community. Your email template needs a professional-looking email address, some social sharing icons, and a telephone number if applicable.

#5. Content matches the brand

The most important thing to do is to keep your brand image in mind when you are creating email campaigns. Even the content can reflect back on your branding values. If you're trying to position yourself as a trendsetter, how is that going to come through in the email content served to your target audience?

McKinsey says email is 40 times more effective than Facebook and Twitter combined in acquiring new customers. Applying your brand guidelines to email helps build that essential recognition needed to grow your business. Branding is about building consistent experiences, something we love to do at ATYPICAL. Check out how ATYPICAL creates memorable brand strategies for our clients. 

Back to top